Marketing Plan Starbucks - 5803 Words

Marketing Plan: Starbucks Revitalizing Teas Abstract A marketing plan for Starbucks Coffee Company for the introduction of a new line of tea to the beverage menu includes a multi faceted approach. Beginning with an organizational overview, and following with the new product description, SWOTT analysis, marketing research, segmentation, differentiation and positioning, product life cycle, the marketing mix, budget, and finally, control mechanisms, the marketing plan comes to life. Organizational Overview Founded in 1971, Starbucks Coffee Company’s first location was in Seattle’s Pike Place Market and after 35 years, Starbucks has grown to over 11,500 outlets worldwide serving approximately 40 million customers every week†¦show more content†¦These teas are multi-flavored teas and can easily be purchased in retail stores or at any of our Starbucks stores globally. These teas consist of five main flavors, and can be added if successful or as time goes by. The flavors are as follows: †¢ Twisted Lime Tea †¢ Rockin’ Raspberry Tea †¢ Lemon Surprise Tea †¢ Cool Blueberry Tea †¢ Invigorating Green Tea The name that has been chosen as a marketable idea is â€Å"Starbucks Revitalizing Teas†. In addition to brewed coffee and espresso beverages, Starbucks shops also serve hot or cold Green Tea and Tazo beverages. These new beverages of different flavored teas should add more value to the company and fulfill the consumers’ need for a variety of flavored teas. Today, there are many critics of Starbuck’s and a lot of people are saying the globe needs to reduce caffeine consumption or that most budgets are not working because of addictions to Starbuck’s. The firm now has the opportunity to offer many other drinks that are healthy and tasty without getting away from what made the organization great. First it was the coffee, CD’s, and hot spots – now it is time for a new product that will incorporate another favorite drink. Tea – Flavored Tea! The organization has the ability to continue marketing through it existent strategies, while adding new strategies that will strengthen the brand and increase sales. SWOTT Analysis A SWOTT, (Strengths,Show MoreRelatedStarbucks Marketing Plan5669 Words   |  23 Pagesï » ¿ Marketing Plan for Starbucks Submitted by: Submitted to: Table of Contents Executive Summary†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Situational Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Cooperative Environment†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. Competitive Environment†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. Economic Environment†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Social Environment†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Political Environment/Legal Environment†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. Marketing Planning†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Marketing Objectives†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Read MoreStarbucks Marketing Plan5195 Words   |  21 PagesStarbucks Marketing Plan Katie Tewell Bethany Odom Kelly Snider December 12, 2006 Executive Summary What was once a small coffee shop opened by Gerald Baldwin, Gordon Bowker, and Ziev Siegl in 1971, Starbucks Coffee Company has grown into the number one specialty coffee retailer. With over 10,000 coffee shops in more than 30 countries, of which 4,200 are licensed and franchised and 6,000 are owned, the company’s main objective is to establish Starbucks as the â€Å"most recognized and respected brandRead MoreStarbucks s Marketing Plan For Starbucks Essay986 Words   |  4 Pageshistory of Starbucks logo, the potential risk of logo redesign, and other branding successes and failures in detail through this summary report. To be more acceptable and popular, Starbucks has redesigned its logo five times since original image. To be more beneficial, the branding team of Starbucks plans to explore another logo update soon. Hence, I offer this report to help them to know the detailed information about logo redesign and to make the final decision on whether or not Starbucks should u pdateRead MoreStarbucks s Marketing Plan For Starbucks Essay1150 Words   |  5 PagesMany people would assume that Starbucks has reached, or is fairly close to its saturation point. In just about any city, suburb, train station, or college campus, there’s a Starbucks location to meet coffee drinkers needs. With Starbucks expanding, a likely investment would be to continue expansion worldwide. Not only should Starbucks concentrate on expanding its footprint, but also continue to alter its stores. Rather than opening more dine-in restaurants, Starbucks should concentrate on drive-thrusRead MoreStarbucks s Marketing Plan For Starbucks3029 Words   |  13 PagesStabucks Starbucks which from small businesses to todays global cafe, has managed to become one of the best coffee chain and suppliers in the world. As early as in 1971, three friends (Jerry, ZEV and Gordon) sell fresh coffee beans and accessories in Seattle are the idea of passion. Things started to change; Schultz wanted to sit environment friendly coffee service development the business. Schultz provides coffee spread the idea of sitting together in a culture, and since that time, Starbucks is inRead MoreStarbucks s Marketing Plan For Starbucks Essay1855 Words   |  8 PagesStarbucks had is beginning in Seattle, Washington in 1971 by Jerry Baldwin, Gordon Bower and Zev Siegl. These three friends just had a love for dark roast, European styled coffee. They sat out to make sure that they offered better tasting coffee than Folgers and Maxwell House. These owners had a vision that show customers about fine coffees and wines. They made sure they had the best of the best coffee beans only impo rting from Sumatra, Kenya, Ethiopia and Costa Rica. The owners even made sure thatRead MoreThe Marketing Plan For Starbucks1222 Words   |  5 Pagesthere is a chance of offending someone quite deeply by even doing this. Starbucks unveiled their 2015 holiday cups on the first of November. The simple, blank red cups have created a large amount of controversy regarding whether or not they should have used the words â€Å"Merry Christmas.† A Christian blogger named Joshua Feuerstein posted a video on Facebook four days later, where he declares that Starbucks â€Å"hates Jesus.† Starbucks responds that they are simply attempting to create an open environmentRead MoreStarbucks - Marketing Plan Essay5753 Words   |  24 PagesStarbucks: Marketing Plan A Market Analysis Mission Statement and Objectives: Starbucks advertises two essential mission statements. First and foremost, it strives to â€Å"establish [ourselves] as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while [we] grow(s).† (Starbucks) Reflective of its mission, Starbucks bases its strategic campaign and communications on six indispensable philosophies; structuring a pleasant work environment inRead MoreEssay on Starbucks Marketing Plan1006 Words   |  5 PagesMarketing Plan Project Starbucks MKTG 3175 Gay Fortson Sharita Garmon Robin Hardy- Green Table of Contents Executive Summary†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..3 History and Background†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Read MoreStarbuckss Marketing Plan For Starbucks988 Words   |  4 Pageshistory of the Starbucks logo, the potential risk of logo redesign, and other branding successes and failures in detail through this summary report. To be more acceptable and popular, Starbucks has redesigned its logo five times since original image. To be more beneficial, the branding team of Starbucks plans to explore another logo update soon. Hence, I offer this report to help them to know the detailed information about logo redesign and to make the final decision on whether or not Starbucks should update

Acute Care Case Study

Questions: 1.What is rhabdomyolosis? 2.How is Rhabdomyolosis treated?3.What are the complications associated with the condition?4.Why did they do an ECG in the emergency department? What was the rhythm?5.Explain the reason for Tims Pyrexia?6.Explain the results of urinalysis.7.Explain the reason of the pathology tests provided. Answers: 1. Any muscle injury that may be both direct and indirect may often lead to a serious condition where death of muscle fibres takes place. The contents are released into the bloodstream and often might result on kidney dysfunction and failure (Ruiz et al. 2013). This is mainly because the kidney fails to remove any sort of waste as well as concentrated urine and therefore may present concentrated brown coloured urine. In Tims case one can say that out of the several diseases that cause this syndrome, excessive rise of body temperature resulted in a heat stroke that have resulted in muscle injury during the trialothon that was the cause of the disease. Moreover, very less sleep in the previous night was an additional reason for it. 2. A patient suffering from rhabdomyolosis should be monitored with adequate hydration and his urine output should be recorded. Fluid should be resuscitated so that the body fluid remains optimum (Mausavi et al.2015). Organ which gets affected should be immediately treated. Electrolyte balance should be maintained and ECG should be done to monitor the level of potassium and other electrolyte balances. Once the fluid content, electrolyte balances and failed organs becomes stabilised and the person feels well, he can be discharged from the hospital. In case of Tim ECG reported showed imbalances in the various salts present in his body that confirmed that he was suffering from rhabdomyolosis. 3. Rhabdomyolosis which is defined as skeletal muscle injury. Myocyte calcium homeostasis is mainly affected by the excessive release of the myoglobin (A Myocyte compound) can precipitate in the glomerular filtrate because the level exceeds the level of protein binding (Chen, Bai and Chang 2014). Renal obstruction thereby causes kidney failure. Apart from this it also results in hyperuricemia, hypoalbuminemia, electrolyte imbalances and disseminated intravascular coagulation and also compartment syndrome. 4. Rhabdomyolosis mainly occurs due to the increased levels of potassium. ECG known as electrocardiogram is usually helpful in checking the elevated levels of potassium because it affects the conducting system of the heart (Tucker 2015). This can be understood by the images that can be produced by ECG showing the T WAVE or QRS complex broadening (Parekh et al. 2013). Increased extracellular potassium is expected to affect the myocardial excitability by affecting the pacemakers and the conducting tissue system (Na and Chunxia 2013). In serious cases of hyperkalemia, generation of impulse is suppressed and reduced conduction by the SA node and AV node respectively which leads to bradycardia and even to cardiac arrest in extreme cases. The images provided from Tims ECG shows elevated T waves that can determine his serum potassium that may represent a level of about K+ as 7.0. If this serum level reaches to K+ of about 9 it would lead to cardiac arrest. Tim was therefore administered into the hospital so that he was protected from cardiac arrest. 5. Pyrexia otherwise known as fever is a natural body mechanism that marks the presence of any injury or disease in the body. The hypothalamus consists of a particular gland that is responsible for the cooling or heating of the body. The biochemical molecules called pyrogens are released when any harmful microorganisms are present in the body or may be from injured body tissues directly into blood system (Yunhui and Jings 2013). This is the bodys way of response to create an environment to clear the microorganisms by raising the temperatures. In case of Tim one can see how his skeletal muscles got injured leading to rhabdomyolosis which was the main reason for Tims pyrexia. 6.Urinalysis is a very simple way of confirming the occurrence of rhabdomyolosis (Desjardins and Strange 2013). In case of Tims urine , presence of the brown sediment giving a dark cola like colour signifies the presence of heme content because it makes the urine dark brown in colour when present. Presence of pH less than 5.5 usually demarcates the chance of this syndrome; Tims urine has a ph of 4 which signifies that immediate fluid resuscitation is important. It is already known that urine should be analysed as positive for the presence of blood but negative for RED blood corpuscles. During this syndrome, myoglobin protein breaks down into heme which can be identified by using a dipstix that is sensitive for heme. As a result presence of blood may confirm the disease which is mainly due to myoglobin as well. A value of SG 1025 may indicate dehydration problems that require immediate rehydration procedures. 7. Increased level of potassium is a marker for the presence of rhabdomyolosis. This increased level is harmful for the cardiac system as it harms the action potential generation and leads to cardiac arrhythmias (Manspeaker, Henderson and Riddle 2014). Low level of calcium as seen in Tims blood also suggests that calcium influx has taken place in the muscle cells mainly due to ATP depletion. Uncontrolled entry of calcium takes place which causes continuous and persistent contraction for which the muscle cells get injured thereby damaging and breaking down the intracellular proteins (Packard, Price and Hanson 2014). So this also says the reason why Tims blood has excessive protein than normal. Moreover much creatinine level and urea demarcates the failure of the kidney which thereby give a sign of the kidney malfunctioning. CreatininKinase MB Isoenzyme tests usually become very high than the normal level during skeletal muscle injury which is another proof of the occurrence of Rhabdom yolosis (Biswas et al 2013). intake time amount oral tube nature 1500 30 mls oral water 1515 1000mls Hartmans Salt balance 1515 1000 mls Hartmans Salt balance 1515 1000 mls 4% Dextrose 1/5 N/Saline Salt balance 1515 1000 mls N/Sline with 1000 mmol NaHCo3 Salt balance 1600 30 mls oral water 1700 30 mls oral water Output time Urine faeces vomit comment 1530 320 mls Dark cola colour 1630 200 mls Dark cola colour 1730 145 mls Dark cola colour Potential problem problem intervention Urine quality and quantity have to be checked at regular hours. Continuous urinalysis to be donr for Tim Vital signs have to be continuously recorded Regular monitoring of vital signs in every hours to check BP, HR, BT and RR which was more or less fine for TIM Fluid balance have to be continuously monitored This is to be done because salt imbalances may become lethal because Tim had weak salt balance known from pathology tests. Acute problems: problem Intervention: Kidney failure for Tim could not produce normal urine Dialysis ECG showed tendency of bradycardia and cardiac arrest. Potassium levels to be kept in check Muscle injury in Tims limbs Gradual level in rise of blood Calcium and decreased level of intracellular Ca has to be maintained. Progress notes:- The vital signs that has been observed in the period from 1500 to 1700 showed irregular heart rate but was within the nondanger zone. Similarly the Body temperature was slightly above the normal body temperature of 38.5? C that resulted in a slightly feverish feeling. However the blood pressure was far below the normal level and it can be said that Tim suffered from hypotension. The respiratory rate was also found to be normal. The skin gradually became warm from cold and dry feeling which was appositive side of his revival. The urine output also reduced in course of time which was also a positive sign. So the monitoring of the vital signs helped us to understand the response of patient Tim. Blood pressure and body temperature of the patient was found to be gradually becoming normal but the heart rate and the respiratory rate was found to show abnormality. The heart rate was found to go above the normal value of 80 thereby proving that he has cardiac anomalies and the condition was worsening. The respiratory rate was found to be going above the normal value of 20 to 24 showing problems in respiratory passage. Gradual development of pain showed that further degeneration of the muscles were taking place leading to increased generation of potassium that if not controlled might lead to cardiac arrest. During following the ABC intervention in the treatment of rhabdyolosis, first the nurse has to keep the patient conscious and monitor whether he can recognise surrounding (Haiyan et al. 2014). Their alertness is to be examined. Patients AIRWAYS have to be kept cleared by nasal canaliculi. Airway manoeuvres, bag and valve mask and other processes. Then one has to check the breathing of the patient in order to see whether he is using accessory muscles or breathing normally. As Tim had abnormal RR, then the intervention one can provide may be using bag valve mask so that he can maintain optimum tidal volume. Oxygen may be provided if necessary. Intubation and ventilation can be used depending upon the further deterioration of the patient. Circulatory system analysis has to be done in order to understand the rise of heart rate and take interventions accordingly to make their heart rate stable. References: Biswas, S., Rao, R.S., Duckworth, A., Kothuru, R., Flores, L. and Abrol, S., 2013. Bilateral Atraumatic Compartment Syndrome of the Legs Leading to Rhabdomyolysis and Acute Renal Failure Following Prolonged Kneeling in a Heroin Addict. A Case Report and Review of Relevant Literature.Panamerican Journal of Trauma, Critical Care and Emergency Surgery,2(3), p.139. Chen, L.C., Bai, Y.M. and Chang, M.H., 2014. Polydipsia, hyponatremia and rhabdomyolysis in schizophrenia: A case report.World journal of psychiatry,4(4), p.150. Desjardins, M. and Strange, B., 2013. Pre-hospital treatment of traumatic rhabdomyolysis: Mathew Desjardins and Barnaby Strange discuss the aetiology and management of traumatic pathological breakdown of skeletal muscle tissue.Emergency Nurse,21(8), pp.28-33. Haiyan, S., Shiyang, Z., Yang, L. and Shaojuan, C., 2014. Effect of continuous hemofiltration on acute renal injury induced by rhabdomyolysis and relevant nursing strategies.Modern Clinical Nursing,1, p.011. Manspeaker, S., Henderson, K. and Riddle, D., 2014. Treatment of exertional rhabdomyolysis among athletes: a systematic review protocol.JBI Database of Systematic Reviews and Implementation Reports,12(3), pp.112-120. Mousavi, S.R., Vahabzadeh, M., Mahdizadeh, A., Vafaee, M., Sadeghi, M., Afshari, R. and Balali-Mood, M., 2015. Rhabdomyolysis in 114 patients with acute poisonings.Journal of research in medical sciences: the official journal of Isfahan University of Medical Sciences,20(3), p.239. Na, L. and Chun-xia, O., 2013. Nursing care of 1 case of rhabdomyolysis caused multiple organ failure. Packard, K., Price, P. and Hanson, A., 2014. Antipsychotic use and risk of rhabdomyolysis.Journal of pharmacy practice, p.0897190013516509. Parekh, R., Care, D.A. and Tainter, C.R., 2012. Rhabdomyolysis: advances in diagnosis and treatment.Emerg Med Pract,14(3), pp.1-15. Ruiz, D.J., Mitchell, I.D., Eberman, L.E. and Cleary, M.A., 2013. Severe dehydration with cramping resulting in exertional rhabdomyolysis in a high school quarterback. Tucker, T., 2015. RhabdomyolysisUnderstanding the Mechanics. Yunhui, L. and Jing, C., 2013. Nursing of Patients with Rhabdomyolosis Complicated with Acute Renal Failure.

Rangers Apprentice free essay sample

Will, the main character used to dream about being a knight, but found his calling as a ranger. Rangers serve their king and vow to protect the kingdom from thieves, and other criminals. A couple of the many rangers’ skills are using the bow and arrow and throwing knives. The people in town whisper how the rangers are ghosts because of their ability to disappear and reappear so quickly. Will has learned from his teacher Halt all about tracking and other skills that rangers use. Book four of the Rangers apprentice begins with Will and Evanlyn hopelessly trying to make their way back home to Araluen. These two were captured after the great battle with Lord Morgarath. They were taken by a wolf ship to Skandia where they became slaves. Evanlyn received cooking duty, but Will was not as fortunate and got assigned to yard duty. During the freezing winter Will was freezing and got addicted to warmweed, a drug that helps someone stay warm but leaves them weak and like a zombie. We will write a custom essay sample on Rangers Apprentice or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Halt and Horace were traveling to save Will and Evanlyn as they found out that Skandia is at the brink of war! Meanwhile Evanlyn is taken by the Temujai warriors and Will has to find a way to save her before Skandia fights the Temujai. Will, still struggling from warmweed’s effects knows that Evanlyn will be killed and that time is running out. Also Will and his friends must help the Oberjarl (leader of Skandia) stop the Temujai before they move on and attack Wills homeland Araluen This quote by Booklist, starred review says how well this story is based on. The last few years have seen the publication of many fantasies, but few have the appeal of this original story. † The theme of this book is about companionship and what friends will do for each other. You will see several times in this book how far these characters will go to save each others lives. What makes this story believable is how you can feel that it is in the middle ages. As I was reading this book I could n ot put it down. The author succeeded in making this a very exciting book. I think this is an adventure that every boy would like to go on.

Detective story Essays

Detective story Essays Detective story Essay Detective story Essay Essay Topic: City Lights I needed a new case fast. Sitting in my dump of an office was not going to earn me money. It had been a while since I was in action, and my office looked like a huge tornado had walked through it. The wallpaper was beginning to peel off and turn yellow. My desk looked like it had seen better days and my floor didnt even exist due to the sea of papers. I was beginning to get a headache thinking about the state of the place. One glass of whisky should solve that problem.As I sunk into my leather chair, I turned and looked out of the window. That was the only positive aspect about being in this office. The view was magnificent, especially in the evening when the city lights were on. With darkness covering the city, all its flaws were hidden and for a few hours every night, London looked attractive.I was beginning to relax when a knock on the door ruined the peace. I muttered a curse and yelled Come in. The door slowly creaked open and my annoyance increased. For goodness sake, the door wasnt that hard to open and the area around it was actually paper free. But my complaints stopped short when I saw who stepped in. This one was a looker. Even just looking at her legs was enough to tell me that this was going to be an interesting client. My eyes travelled from her legs further upwards to find a tight-fitting black pencil skirt that wrapped itself snugly around her legs and hips and a pristine white shirt that clung to the top half of her body, outlining her wonderful figure.After staring at that for a while, I finally tore my eyes away to look at her face, I wasnt disappointed. Blessed with such a body, she even had the face to match. Golden blonde hair that was carefully styled framed a face that had a pair of big, crystal-blue eyes, a petite nose and round, full lips. I must have had my mouth hanging open as her luscious lips curved into a dangerous smile that told me she knew she had this affect on men.Her eyes scanned my shabby office, ta king in the peeling wallpaper and the avalanche of files. Youre needing a spring-cleaning here detective, she finally said, her voice soft but also with a playful edge to it. I grinned. Oh it needs much more than that, miss? Jeyman. But I prefer to be called Carla. Nice to make your acquaintance, Carla. Im terribly sorry, I would offer you a seat if there was Carla smiled. No its quite alright detective. This will only take a moment. Her eyes darted nervously around the room, as if she didnt want to meet my eye. Well she began hesitantly. For nearly a month now I have had someone stalking me her voice faded away and she glanced at me from under her long lashes. I nodded, signalling her to continue. But this person stalking me is nothing like the usual ones. You know, the ones who constantly call you, leave you gifts like flowers and chocolates. She seemed to turn pale as she told her story and she began to tremble slightly.You cant imagine, detective, the kind of sick and disgusting things this person leaves outside my door. She stopped and closed her eyes momentarily. When she opened them, tears were brimming at the edges. I was taken aback. My first impression of this woman was nothing like what it was before. She then reached into her handbag and pulled out a brown envelope. I hope you dont think strangely of me detective, but I took a picture of every gift he left me. I gave her a reassuring smile. Youve helped me immensely here Carla, by taking the pictures. I assure you that I will out who it is.I escorted Carla as far as the door then returned to my desk. I took a deep breath and poured out the contents of the envelope onto my desk. There were about thirteen Polaroids and another smaller envelope. I picked up the first one and nearly fell out of my chair. I was disgusted. The picture showed someones waste arranged to form the message Darling Love with several splatters of blood around it. This was something no lady should encounter. I was also curious a s to what the smaller envelope contained, and proceeded to open it. What slid out of it made me whistle. A cheque of five thousand pounds stared at me. Carla must have been extremely desperate, but what puzzled me was why she didnt go and report it earlier. I mentally kicked myself for forgetting to ask her.As I was about to look at the next picture, I heard a knock. Was it Carla again? Come in! I yelled. My facial expression must have been obvious as my old partner, Tom Hosp, smirked and said So glad to see you too. I pretended to not hear him and looked at the second picture instead. Oh Im hurt Matt, wheres the welcoming of an old friend? Have a seat, I said. If you can find one. I looked down at the next picture. This one was a horror. It looked like someone had butchered a whole generation of pigeons and chopped off their heads and this time the message was Love You. Suddenly the Polaroid disappeared from my hands and I looked up in annoyance to find Tom examining it, his mouth the shape of an o. I sighed. About half an hour ago, a pretty lady came to me about a nutcase who leaves her gifts. Not like ideal thing to give a lady huh. Oh man, Ive seen something like this before. I perked up. You have? Sure.About two months ago I had complaints from a few women and a man that they were had all sorts of rubbish arranged into a message. What? Men as well? Yeah. Seems like this one swings both ways. Oh Lord. Did you guys ever find out who did it? No. The harassments stopped after they were reported so were never pursued it. Now its back again. Was there any particular pattern? Hmm. They were all very good looking people and had money. I nodded. That matches. When they complained, how long had it been happening for? For nearly a month, they all said. They didnt report it straight away though, they thought it would stop after a week. That answered my question as to why Carla didnt do something about it as soon as she received her first gift. So thinking about it, t he gifts that Carla is getting should stop as shes reported it now, right? If her stalker is following her every move, then yes, it should stop. But that would mean that the perp would most likely find someone else to bother. I started massaging my temples. This case was turning out to be more complicated than I thought.Tom had finally managed to persuade me to come out for a drink. Come on! You being cooped up in here all day is degrading your looks, he joked. I ignored him and focused on my whisky, drinking it slowly and feeling the warmth spread through my body. I didnt want to drink too much. A clear mind was needed because I had misjudged how much work was needed for this case. I finished the drink and turned to Tom. Im heading back to the office. I need time to think about this case. Ill catch up with you later. Tom began to protest but I had reached the door, and the cold wind outside drowned out his voice. I quickened my walking pace, as the wind was beginning to get violent . Really, London weather was so unpredictable. One minute you have sunshine, the next a thunderstorm.From a distance, I noticed that something was not right. I clearly remembered switching off the porch light when I left with Tom. I slowed down my walking and made my steps silent. With Carla coming to me earlier about someone following her, I wasnt taking any chances. As I got closer, I felt a chill running through my spine. There on the landing in front of me, was blood everywhere and to me it looked like animal guts. I felt my blood run cold at the message: Youre Next.

Definition and Examples of Reported Speech

Definition and Examples of Reported Speech Reported speech is the report of one speaker or writer on the words spoken, written, or thought by someone else. Also called reported discourse. Traditionally, two broad categories of  reported speech  have been recognized: direct speech  (in which the original speakers words are quoted word for word) and indirect speech (in which the original speakers thoughts are conveyed without using the speakers exact words). However, a number of linguists have challenged this distinction, noting (among other things) that theres significant overlap between the two categories. Deborah Tannen, for instance, has argued that [w]  hat is commonly referred to as reported speech or direct quotation in conversation is  constructed dialogue. Observations Reported speech is not just a particular grammatical form or transformation, as some grammar books might suggest. We have to realize that reported speech represents, in fact, a kind of translation, a transposition that necessarily takes into account two different cognitive perspectives: the point of view of the person whose utterance is being reported, and that of a speaker who is actually reporting that utterance.(Teresa DobrzyÅ„ska, Rendering Metaphor in Reported Speech, in Relative Points of View: Linguistic Representation of Culture, ed. by Magda StroiÅ„ska. Berghahn Books, 2001) Tannen on the Creation of Dialogue I wish to question the conventional American literal conception of reported speech and claim instead that uttering dialogue in conversation is as much a creative act as is the creation of dialogue in fiction and drama.  The casting of thoughts and speech in dialogue creates particular scenes and charactersand . . . it is the particular that moves readers by establishing and building on a sense of identification between speaker or writer and hearer or reader. As teachers of creative writing exhort neophyte writers, the accurate representation of the particular communicates universality, whereas direct attempts to represent universality often communicate nothing. (Deborah Tannen, Talking Voices: Repetition, Dialogue, and Imagery in Conversational Discourse, 2nd ed. Cambridge University Press, 2007) Goffman on Reported Speech [Erving] Goffmans work has proven foundational in the investigation of reported speech itself. While Goffman is not in his own work concerned with the analysis of actual instances of interaction (for a critique, see Schlegoff, 1988), it provides a framework for researchers concerned with investigating reported speech in its most basic environment of occurrence: ordinary conversation. . . .Goffman . . . proposed that reported speech is a natural upshot of a more general phenomenon in interaction: shifts of footing, defined as the alignment of an individual to a particular utterance . . . ([Forms of Talk,] 1981: 227). Goffman is concerned to break down the roles of speaker and hearer into their constituent parts. . . . [O]ur ability to use reported speech stems from the fact that we can adopt different roles within the production format, and it is one of the many ways in which we constantly change footing as we interact . . ..(Rebecca Clift and Elizabeth Holt, Introduction. Reporting T alk: Reported Speech in Interaction. Cambridge University Press, 2007) Reported Speech in Legal Contexts ​[R]eported speech occupies a prominent position in our use of language in the context of the law. Much of what is said in this context has to do with rendering peoples sayings: we report the words that accompany other peoples doings in order to put the latter in the correct perspective. As a consequence, much of our judiciary system, both in the theory and in the practice of law, turns around the ability to prove or disprove the correctness of a verbal account of a situation. The problem is how to summarize that account, from the initial police report to the final imposed sentence, in legally binding terms, so that it can go on the record, that is to say, be reported in its definitive, forever immutable form as part of a case in the books. (Jacob Mey, When Voices Clash: A Study in Literary Pragmatics. Walter de Gruyter, 1998)

Character Comparison Term Paper Example | Topics and Well Written Essays - 750 words

Character Comparison - Term Paper Example George Gibbs is the son of the Gibb couple whose father is a doctor and who has one sister, Rebecca. He excels in the field of sports specifically basketball and he dreams of studying at the State Agricultural School. His plan changes when he started a relationship with Emily Webb and married her. Emily Webb is George’s neighbor and later his wife. She is good in school and also a good daughter and sister of Wally. After marrying George, she dies of child birth. The lives that Emily and George lived exemplify normal lives devoid of too much excitement or important events, although in this case this is the perfect manner that the writer can point out the importance of appreciating everyday life. In relation to the main focus of the play, the stage manager is the bearer of the important quotations in the play which connects the audience to the author. Wilder uses methods within the play that can be considered unique but due to the fact that not many author uses the discussion of the play as part of the play itself as what the stage manager and the actors acting as part of the audience are doing, the people who are watching the play are clearly guided toward the main point of the whole plot. Without the said technique, the audience can miss the point of the play. Another method Wilder used is symbols. Throughout the play there are different symbols that can be found. The time capsule represents the importance of history and the past to humanity. Another is the symbolism of monotonous activities in the town through the activities of the milkman and the newspaper boy. Another focus of the play is the journey of George and Emily. Through the course of the plot they develop and grow. There are important quotations presented in the play that described the growth of the two characters and the different personalities in the plot. The first quote expressed â€Å"So†¦This is the way we were: in our growing up and

Human Resource Research Paper Example | Topics and Well Written Essays - 500 words - 1

Human Resource - Research Paper Example ining close collaboration between the various functional departments and resolving inter-departmental issues are a matter of daily occurrence for an HR manager. An HR manager may be required to generate reports based on staff related issues on a daily basis or as required. An HR manager is required to weekly assess the performance of staff, identify the loopholes, suggest and implement corrective measures to improve the performance in the upcoming week. Also, the HR manager weekly reviews the expenses and verifies that they conform to the pre-defined budget for the specific activities. An HR manager attends monthly meetings among the project parties and represents the HR department in such meetings. An HR manager might be required to administer and review the progress of the research conducted by the organization on a monthly basis. An HR manager assumes a huge responsibility in conducting meaningful research. Project managers work in close collaboration with the HR managers in the allocation of budgets to various projects and the constituent activities every year. â€Å"Ensure compliance to the approved salary budget; give focus on pay for performance and salary benchmarks where available.† (Goyal, 2010). Besides, HR managers are consulted while selecting the staff to be promoted after an analysis of their past year performance. To me, the job of an HR manager is too serious and sensitive in nature to be interesting, though one always feels special being on such an authoritative position as that of an HR manager. However, an HR manager might find it interesting to learn the departmental issues and resolve inter-departmental conflicts. What is not interesting about the job of an HR manager is that many project managers tend to sideline HR managers as they view them as their professional competitors. As an HR manager, I can be very good at decision making because the decisions I take usually prove beneficial for me and for others in the long run. However, I need