A Comparison Of Nicholas And The American Restoration...

Allen Diles, in A Comparison of Nicholas of Pelhrimov and the Taborite Restoration with Alexander Campbell and the American Restoration Movement, attempts to relate religious movements that occurred more than four centuries apart: the Taborite Restoration and the American Restoration. Further focus is place on the leaders of these movements, Nicholas of Pelhrimov and Alexander Campbell. A connection between these two men is scarcely made; moreover, many students of religion are ignorant to the existence of the Taborite Restoration and Nicholas of Pelhrimov. Diles’ endeavor to connect these men and the reformation movements they were involved in was lucrative, as it connected a semi-modern movement with a little known medieval movement, but his presentation of the connection between these movements prevents the connection from emerging in a manner as compelling as it possibly could have. Diles composes his article in response to the neglect of the Hussite movement, of which the Taborites formed the radical wing of, in modern times and the often exclusion of Nicholas of Pelhrimov, an individual whom he feels was critical, when the Hussite movement is studied. In his thesis, Diles states, â€Å"Although Nicholas himself is obscure to Americans and among scholars of the Stone-Campbell Movement, the Taborite movement is rarely mentioned, and examination of Nicholas and his movement reveals striking similarities in thought, if not in form, between the medieval Taborite reform and thatShow MoreRelatedHistory HL Paper 3 Europe6131 Words   |  25 Pagesburdensome direct and indirect taxation. Louis XVI was considered weak and incompetent, debt increased, and a series of ministers failed to solve it. But there were other causes, such as the economic situation, influence of the philosophers, and the American War of Independence. The monarchy was a victim, in that Louis was executed, and the revolution was at least partly responsible for the dauphin’s death. The monarchy’s former absolutist power was removed by legislation, and it was abolished in 1792Read MoreLiterary Group in British Poetry5631 Words   |  23 Pagesa small percentage of the worlds native English speakers live in England, and there is also a vast population of non-native speakers of English who are capable of writing poetry in the language. A number of major national poetries, including the American, Australian, New Zealand, Canadian and Indian poetry have emerged and developed. Since the establishment of the Irish Republic in 1922, only poets from Northern Ireland are now British. This article focuses on poetry, written in English, by poetsRead MoreSwot Analysis Of Budweiser3608 Words   |  15 Pagesthe company officially changed its name to Anheuser-Busch Brewing Association. 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Extensive coverage of Project GLOBE and its comparison to Hofstede’s classic description of national cultural dimensions (Chapters 4, 13). STILL SETTING THE STANDARD. . . †¢ †¢ Revised or new â€Å"In the International Spotlight† inserts which profile the key economic andRead MoreDeveloping Management Skills404131 Words   |  1617 PagesSUPPLEMENTARY MATERIAL 24 Diagnostic Survey and Exercises 24 Personal Assessment of Management Skills (PAMS) 24 What Does It Take to Be an Effective Manager? 28 SSS Software In-Basket Exercise 30 SCORING KEY AND COMPARISON DATA 42 Personal Assessment of Management Skills 42 Scoring Key 42 Comparison Data 42 What Does It Take to Be an Effective Manager? 43 SSS Software In-Basket Exercise 43 PART I 1 PERSONAL SKILLS 44 45 DEVELOPING SELF-AWARENESS SKILL ASSESSMENT 46 Diagnostic Surveys forRead MoreMonsanto: Better Living Through Genetic Engineering96204 Words   |  385 Pageshealthyhearing.com. 19 2005, Annual Report, Boston Scientiï ¬ c. 20 www.healthyhearing.com; www.allhear.com. 464 8/29/07 11:41:16 AM 465 CASE D E L TA F A U C E T: G L O B A L E N T R E P R E N E U R S H I P IN AN EMERGING MARKET 2 NICHOLAS GRIGORIOU* MONASH COLLEGE – CHINA The creation of a new venture is a multidimensional phenomenon; each variable describes only a single dimension of the phenomenon and cannot be taken alone . . . entrepreneurs and their ï ¬ rms vary widely; theRead MoreManaging Information Technology (7th Edition)239873 Words   |  960 PagesScott A. Kincaid, Nicholas Lockwood, Stephen R. Nelson, Kevin Ryan, John Sacco, Rebecca Scholer, Mohan Tatikonda, Iris Vessey, Hugh Watson, Taylor Wells, Bradley Wheeler, Michael Williams, and Barbara Wixom. We have also benefited from several sources of support for our research that have led to the development of case studies for this textbook—including the IM Affiliates program at the Kelley School of Business at Indiana University, the EDS Corporation, British American Tobacco, SAP-America

Marketing Plan Starbucks - 5803 Words

Marketing Plan: Starbucks Revitalizing Teas Abstract A marketing plan for Starbucks Coffee Company for the introduction of a new line of tea to the beverage menu includes a multi faceted approach. Beginning with an organizational overview, and following with the new product description, SWOTT analysis, marketing research, segmentation, differentiation and positioning, product life cycle, the marketing mix, budget, and finally, control mechanisms, the marketing plan comes to life. Organizational Overview Founded in 1971, Starbucks Coffee Company’s first location was in Seattle’s Pike Place Market and after 35 years, Starbucks has grown to over 11,500 outlets worldwide serving approximately 40 million customers every week†¦show more content†¦These teas are multi-flavored teas and can easily be purchased in retail stores or at any of our Starbucks stores globally. These teas consist of five main flavors, and can be added if successful or as time goes by. The flavors are as follows: †¢ Twisted Lime Tea †¢ Rockin’ Raspberry Tea †¢ Lemon Surprise Tea †¢ Cool Blueberry Tea †¢ Invigorating Green Tea The name that has been chosen as a marketable idea is â€Å"Starbucks Revitalizing Teas†. In addition to brewed coffee and espresso beverages, Starbucks shops also serve hot or cold Green Tea and Tazo beverages. These new beverages of different flavored teas should add more value to the company and fulfill the consumers’ need for a variety of flavored teas. Today, there are many critics of Starbuck’s and a lot of people are saying the globe needs to reduce caffeine consumption or that most budgets are not working because of addictions to Starbuck’s. The firm now has the opportunity to offer many other drinks that are healthy and tasty without getting away from what made the organization great. First it was the coffee, CD’s, and hot spots – now it is time for a new product that will incorporate another favorite drink. Tea – Flavored Tea! The organization has the ability to continue marketing through it existent strategies, while adding new strategies that will strengthen the brand and increase sales. SWOTT Analysis A SWOTT, (Strengths,Show MoreRelatedStarbucks Marketing Plan5669 Words   |  23 Pagesï » ¿ Marketing Plan for Starbucks Submitted by: Submitted to: Table of Contents Executive Summary†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Situational Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Cooperative Environment†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. Competitive Environment†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. Economic Environment†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Social Environment†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Political Environment/Legal Environment†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. Marketing Planning†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Marketing Objectives†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Read MoreStarbucks Marketing Plan5195 Words   |  21 PagesStarbucks Marketing Plan Katie Tewell Bethany Odom Kelly Snider December 12, 2006 Executive Summary What was once a small coffee shop opened by Gerald Baldwin, Gordon Bowker, and Ziev Siegl in 1971, Starbucks Coffee Company has grown into the number one specialty coffee retailer. With over 10,000 coffee shops in more than 30 countries, of which 4,200 are licensed and franchised and 6,000 are owned, the company’s main objective is to establish Starbucks as the â€Å"most recognized and respected brandRead MoreStarbucks s Marketing Plan For Starbucks Essay986 Words   |  4 Pageshistory of Starbucks logo, the potential risk of logo redesign, and other branding successes and failures in detail through this summary report. To be more acceptable and popular, Starbucks has redesigned its logo five times since original image. To be more beneficial, the branding team of Starbucks plans to explore another logo update soon. Hence, I offer this report to help them to know the detailed information about logo redesign and to make the final decision on whether or not Starbucks should u pdateRead MoreStarbucks s Marketing Plan For Starbucks Essay1150 Words   |  5 PagesMany people would assume that Starbucks has reached, or is fairly close to its saturation point. In just about any city, suburb, train station, or college campus, there’s a Starbucks location to meet coffee drinkers needs. With Starbucks expanding, a likely investment would be to continue expansion worldwide. Not only should Starbucks concentrate on expanding its footprint, but also continue to alter its stores. Rather than opening more dine-in restaurants, Starbucks should concentrate on drive-thrusRead MoreStarbucks s Marketing Plan For Starbucks3029 Words   |  13 PagesStabucks Starbucks which from small businesses to todays global cafe, has managed to become one of the best coffee chain and suppliers in the world. As early as in 1971, three friends (Jerry, ZEV and Gordon) sell fresh coffee beans and accessories in Seattle are the idea of passion. Things started to change; Schultz wanted to sit environment friendly coffee service development the business. Schultz provides coffee spread the idea of sitting together in a culture, and since that time, Starbucks is inRead MoreStarbucks s Marketing Plan For Starbucks Essay1855 Words   |  8 PagesStarbucks had is beginning in Seattle, Washington in 1971 by Jerry Baldwin, Gordon Bower and Zev Siegl. These three friends just had a love for dark roast, European styled coffee. They sat out to make sure that they offered better tasting coffee than Folgers and Maxwell House. These owners had a vision that show customers about fine coffees and wines. They made sure they had the best of the best coffee beans only impo rting from Sumatra, Kenya, Ethiopia and Costa Rica. The owners even made sure thatRead MoreThe Marketing Plan For Starbucks1222 Words   |  5 Pagesthere is a chance of offending someone quite deeply by even doing this. Starbucks unveiled their 2015 holiday cups on the first of November. The simple, blank red cups have created a large amount of controversy regarding whether or not they should have used the words â€Å"Merry Christmas.† A Christian blogger named Joshua Feuerstein posted a video on Facebook four days later, where he declares that Starbucks â€Å"hates Jesus.† Starbucks responds that they are simply attempting to create an open environmentRead MoreStarbucks - Marketing Plan Essay5753 Words   |  24 PagesStarbucks: Marketing Plan A Market Analysis Mission Statement and Objectives: Starbucks advertises two essential mission statements. First and foremost, it strives to â€Å"establish [ourselves] as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while [we] grow(s).† (Starbucks) Reflective of its mission, Starbucks bases its strategic campaign and communications on six indispensable philosophies; structuring a pleasant work environment inRead MoreEssay on Starbucks Marketing Plan1006 Words   |  5 PagesMarketing Plan Project Starbucks MKTG 3175 Gay Fortson Sharita Garmon Robin Hardy- Green Table of Contents Executive Summary†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..3 History and Background†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Read MoreStarbuckss Marketing Plan For Starbucks988 Words   |  4 Pageshistory of the Starbucks logo, the potential risk of logo redesign, and other branding successes and failures in detail through this summary report. To be more acceptable and popular, Starbucks has redesigned its logo five times since original image. To be more beneficial, the branding team of Starbucks plans to explore another logo update soon. Hence, I offer this report to help them to know the detailed information about logo redesign and to make the final decision on whether or not Starbucks should update

Acute Care Case Study

Questions: 1.What is rhabdomyolosis? 2.How is Rhabdomyolosis treated?3.What are the complications associated with the condition?4.Why did they do an ECG in the emergency department? What was the rhythm?5.Explain the reason for Tims Pyrexia?6.Explain the results of urinalysis.7.Explain the reason of the pathology tests provided. Answers: 1. Any muscle injury that may be both direct and indirect may often lead to a serious condition where death of muscle fibres takes place. The contents are released into the bloodstream and often might result on kidney dysfunction and failure (Ruiz et al. 2013). This is mainly because the kidney fails to remove any sort of waste as well as concentrated urine and therefore may present concentrated brown coloured urine. In Tims case one can say that out of the several diseases that cause this syndrome, excessive rise of body temperature resulted in a heat stroke that have resulted in muscle injury during the trialothon that was the cause of the disease. Moreover, very less sleep in the previous night was an additional reason for it. 2. A patient suffering from rhabdomyolosis should be monitored with adequate hydration and his urine output should be recorded. Fluid should be resuscitated so that the body fluid remains optimum (Mausavi et al.2015). Organ which gets affected should be immediately treated. Electrolyte balance should be maintained and ECG should be done to monitor the level of potassium and other electrolyte balances. Once the fluid content, electrolyte balances and failed organs becomes stabilised and the person feels well, he can be discharged from the hospital. In case of Tim ECG reported showed imbalances in the various salts present in his body that confirmed that he was suffering from rhabdomyolosis. 3. Rhabdomyolosis which is defined as skeletal muscle injury. Myocyte calcium homeostasis is mainly affected by the excessive release of the myoglobin (A Myocyte compound) can precipitate in the glomerular filtrate because the level exceeds the level of protein binding (Chen, Bai and Chang 2014). Renal obstruction thereby causes kidney failure. Apart from this it also results in hyperuricemia, hypoalbuminemia, electrolyte imbalances and disseminated intravascular coagulation and also compartment syndrome. 4. Rhabdomyolosis mainly occurs due to the increased levels of potassium. ECG known as electrocardiogram is usually helpful in checking the elevated levels of potassium because it affects the conducting system of the heart (Tucker 2015). This can be understood by the images that can be produced by ECG showing the T WAVE or QRS complex broadening (Parekh et al. 2013). Increased extracellular potassium is expected to affect the myocardial excitability by affecting the pacemakers and the conducting tissue system (Na and Chunxia 2013). In serious cases of hyperkalemia, generation of impulse is suppressed and reduced conduction by the SA node and AV node respectively which leads to bradycardia and even to cardiac arrest in extreme cases. The images provided from Tims ECG shows elevated T waves that can determine his serum potassium that may represent a level of about K+ as 7.0. If this serum level reaches to K+ of about 9 it would lead to cardiac arrest. Tim was therefore administered into the hospital so that he was protected from cardiac arrest. 5. Pyrexia otherwise known as fever is a natural body mechanism that marks the presence of any injury or disease in the body. The hypothalamus consists of a particular gland that is responsible for the cooling or heating of the body. The biochemical molecules called pyrogens are released when any harmful microorganisms are present in the body or may be from injured body tissues directly into blood system (Yunhui and Jings 2013). This is the bodys way of response to create an environment to clear the microorganisms by raising the temperatures. In case of Tim one can see how his skeletal muscles got injured leading to rhabdomyolosis which was the main reason for Tims pyrexia. 6.Urinalysis is a very simple way of confirming the occurrence of rhabdomyolosis (Desjardins and Strange 2013). In case of Tims urine , presence of the brown sediment giving a dark cola like colour signifies the presence of heme content because it makes the urine dark brown in colour when present. Presence of pH less than 5.5 usually demarcates the chance of this syndrome; Tims urine has a ph of 4 which signifies that immediate fluid resuscitation is important. It is already known that urine should be analysed as positive for the presence of blood but negative for RED blood corpuscles. During this syndrome, myoglobin protein breaks down into heme which can be identified by using a dipstix that is sensitive for heme. As a result presence of blood may confirm the disease which is mainly due to myoglobin as well. A value of SG 1025 may indicate dehydration problems that require immediate rehydration procedures. 7. Increased level of potassium is a marker for the presence of rhabdomyolosis. This increased level is harmful for the cardiac system as it harms the action potential generation and leads to cardiac arrhythmias (Manspeaker, Henderson and Riddle 2014). Low level of calcium as seen in Tims blood also suggests that calcium influx has taken place in the muscle cells mainly due to ATP depletion. Uncontrolled entry of calcium takes place which causes continuous and persistent contraction for which the muscle cells get injured thereby damaging and breaking down the intracellular proteins (Packard, Price and Hanson 2014). So this also says the reason why Tims blood has excessive protein than normal. Moreover much creatinine level and urea demarcates the failure of the kidney which thereby give a sign of the kidney malfunctioning. CreatininKinase MB Isoenzyme tests usually become very high than the normal level during skeletal muscle injury which is another proof of the occurrence of Rhabdom yolosis (Biswas et al 2013). intake time amount oral tube nature 1500 30 mls oral water 1515 1000mls Hartmans Salt balance 1515 1000 mls Hartmans Salt balance 1515 1000 mls 4% Dextrose 1/5 N/Saline Salt balance 1515 1000 mls N/Sline with 1000 mmol NaHCo3 Salt balance 1600 30 mls oral water 1700 30 mls oral water Output time Urine faeces vomit comment 1530 320 mls Dark cola colour 1630 200 mls Dark cola colour 1730 145 mls Dark cola colour Potential problem problem intervention Urine quality and quantity have to be checked at regular hours. Continuous urinalysis to be donr for Tim Vital signs have to be continuously recorded Regular monitoring of vital signs in every hours to check BP, HR, BT and RR which was more or less fine for TIM Fluid balance have to be continuously monitored This is to be done because salt imbalances may become lethal because Tim had weak salt balance known from pathology tests. Acute problems: problem Intervention: Kidney failure for Tim could not produce normal urine Dialysis ECG showed tendency of bradycardia and cardiac arrest. Potassium levels to be kept in check Muscle injury in Tims limbs Gradual level in rise of blood Calcium and decreased level of intracellular Ca has to be maintained. Progress notes:- The vital signs that has been observed in the period from 1500 to 1700 showed irregular heart rate but was within the nondanger zone. Similarly the Body temperature was slightly above the normal body temperature of 38.5? C that resulted in a slightly feverish feeling. However the blood pressure was far below the normal level and it can be said that Tim suffered from hypotension. The respiratory rate was also found to be normal. The skin gradually became warm from cold and dry feeling which was appositive side of his revival. The urine output also reduced in course of time which was also a positive sign. So the monitoring of the vital signs helped us to understand the response of patient Tim. Blood pressure and body temperature of the patient was found to be gradually becoming normal but the heart rate and the respiratory rate was found to show abnormality. The heart rate was found to go above the normal value of 80 thereby proving that he has cardiac anomalies and the condition was worsening. The respiratory rate was found to be going above the normal value of 20 to 24 showing problems in respiratory passage. Gradual development of pain showed that further degeneration of the muscles were taking place leading to increased generation of potassium that if not controlled might lead to cardiac arrest. During following the ABC intervention in the treatment of rhabdyolosis, first the nurse has to keep the patient conscious and monitor whether he can recognise surrounding (Haiyan et al. 2014). Their alertness is to be examined. Patients AIRWAYS have to be kept cleared by nasal canaliculi. Airway manoeuvres, bag and valve mask and other processes. Then one has to check the breathing of the patient in order to see whether he is using accessory muscles or breathing normally. As Tim had abnormal RR, then the intervention one can provide may be using bag valve mask so that he can maintain optimum tidal volume. Oxygen may be provided if necessary. Intubation and ventilation can be used depending upon the further deterioration of the patient. Circulatory system analysis has to be done in order to understand the rise of heart rate and take interventions accordingly to make their heart rate stable. References: Biswas, S., Rao, R.S., Duckworth, A., Kothuru, R., Flores, L. and Abrol, S., 2013. Bilateral Atraumatic Compartment Syndrome of the Legs Leading to Rhabdomyolysis and Acute Renal Failure Following Prolonged Kneeling in a Heroin Addict. A Case Report and Review of Relevant Literature.Panamerican Journal of Trauma, Critical Care and Emergency Surgery,2(3), p.139. Chen, L.C., Bai, Y.M. and Chang, M.H., 2014. Polydipsia, hyponatremia and rhabdomyolysis in schizophrenia: A case report.World journal of psychiatry,4(4), p.150. Desjardins, M. and Strange, B., 2013. Pre-hospital treatment of traumatic rhabdomyolysis: Mathew Desjardins and Barnaby Strange discuss the aetiology and management of traumatic pathological breakdown of skeletal muscle tissue.Emergency Nurse,21(8), pp.28-33. Haiyan, S., Shiyang, Z., Yang, L. and Shaojuan, C., 2014. Effect of continuous hemofiltration on acute renal injury induced by rhabdomyolysis and relevant nursing strategies.Modern Clinical Nursing,1, p.011. Manspeaker, S., Henderson, K. and Riddle, D., 2014. Treatment of exertional rhabdomyolysis among athletes: a systematic review protocol.JBI Database of Systematic Reviews and Implementation Reports,12(3), pp.112-120. Mousavi, S.R., Vahabzadeh, M., Mahdizadeh, A., Vafaee, M., Sadeghi, M., Afshari, R. and Balali-Mood, M., 2015. Rhabdomyolysis in 114 patients with acute poisonings.Journal of research in medical sciences: the official journal of Isfahan University of Medical Sciences,20(3), p.239. Na, L. and Chun-xia, O., 2013. Nursing care of 1 case of rhabdomyolysis caused multiple organ failure. Packard, K., Price, P. and Hanson, A., 2014. Antipsychotic use and risk of rhabdomyolysis.Journal of pharmacy practice, p.0897190013516509. Parekh, R., Care, D.A. and Tainter, C.R., 2012. Rhabdomyolysis: advances in diagnosis and treatment.Emerg Med Pract,14(3), pp.1-15. Ruiz, D.J., Mitchell, I.D., Eberman, L.E. and Cleary, M.A., 2013. Severe dehydration with cramping resulting in exertional rhabdomyolysis in a high school quarterback. Tucker, T., 2015. RhabdomyolysisUnderstanding the Mechanics. Yunhui, L. and Jing, C., 2013. Nursing of Patients with Rhabdomyolosis Complicated with Acute Renal Failure.

Rangers Apprentice free essay sample

Will, the main character used to dream about being a knight, but found his calling as a ranger. Rangers serve their king and vow to protect the kingdom from thieves, and other criminals. A couple of the many rangers’ skills are using the bow and arrow and throwing knives. The people in town whisper how the rangers are ghosts because of their ability to disappear and reappear so quickly. Will has learned from his teacher Halt all about tracking and other skills that rangers use. Book four of the Rangers apprentice begins with Will and Evanlyn hopelessly trying to make their way back home to Araluen. These two were captured after the great battle with Lord Morgarath. They were taken by a wolf ship to Skandia where they became slaves. Evanlyn received cooking duty, but Will was not as fortunate and got assigned to yard duty. During the freezing winter Will was freezing and got addicted to warmweed, a drug that helps someone stay warm but leaves them weak and like a zombie. We will write a custom essay sample on Rangers Apprentice or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Halt and Horace were traveling to save Will and Evanlyn as they found out that Skandia is at the brink of war! Meanwhile Evanlyn is taken by the Temujai warriors and Will has to find a way to save her before Skandia fights the Temujai. Will, still struggling from warmweed’s effects knows that Evanlyn will be killed and that time is running out. Also Will and his friends must help the Oberjarl (leader of Skandia) stop the Temujai before they move on and attack Wills homeland Araluen This quote by Booklist, starred review says how well this story is based on. The last few years have seen the publication of many fantasies, but few have the appeal of this original story. † The theme of this book is about companionship and what friends will do for each other. You will see several times in this book how far these characters will go to save each others lives. What makes this story believable is how you can feel that it is in the middle ages. As I was reading this book I could n ot put it down. The author succeeded in making this a very exciting book. I think this is an adventure that every boy would like to go on.

Detective story Essays

Detective story Essays Detective story Essay Detective story Essay Essay Topic: City Lights I needed a new case fast. Sitting in my dump of an office was not going to earn me money. It had been a while since I was in action, and my office looked like a huge tornado had walked through it. The wallpaper was beginning to peel off and turn yellow. My desk looked like it had seen better days and my floor didnt even exist due to the sea of papers. I was beginning to get a headache thinking about the state of the place. One glass of whisky should solve that problem.As I sunk into my leather chair, I turned and looked out of the window. That was the only positive aspect about being in this office. The view was magnificent, especially in the evening when the city lights were on. With darkness covering the city, all its flaws were hidden and for a few hours every night, London looked attractive.I was beginning to relax when a knock on the door ruined the peace. I muttered a curse and yelled Come in. The door slowly creaked open and my annoyance increased. For goodness sake, the door wasnt that hard to open and the area around it was actually paper free. But my complaints stopped short when I saw who stepped in. This one was a looker. Even just looking at her legs was enough to tell me that this was going to be an interesting client. My eyes travelled from her legs further upwards to find a tight-fitting black pencil skirt that wrapped itself snugly around her legs and hips and a pristine white shirt that clung to the top half of her body, outlining her wonderful figure.After staring at that for a while, I finally tore my eyes away to look at her face, I wasnt disappointed. Blessed with such a body, she even had the face to match. Golden blonde hair that was carefully styled framed a face that had a pair of big, crystal-blue eyes, a petite nose and round, full lips. I must have had my mouth hanging open as her luscious lips curved into a dangerous smile that told me she knew she had this affect on men.Her eyes scanned my shabby office, ta king in the peeling wallpaper and the avalanche of files. Youre needing a spring-cleaning here detective, she finally said, her voice soft but also with a playful edge to it. I grinned. Oh it needs much more than that, miss? Jeyman. But I prefer to be called Carla. Nice to make your acquaintance, Carla. Im terribly sorry, I would offer you a seat if there was Carla smiled. No its quite alright detective. This will only take a moment. Her eyes darted nervously around the room, as if she didnt want to meet my eye. Well she began hesitantly. For nearly a month now I have had someone stalking me her voice faded away and she glanced at me from under her long lashes. I nodded, signalling her to continue. But this person stalking me is nothing like the usual ones. You know, the ones who constantly call you, leave you gifts like flowers and chocolates. She seemed to turn pale as she told her story and she began to tremble slightly.You cant imagine, detective, the kind of sick and disgusting things this person leaves outside my door. She stopped and closed her eyes momentarily. When she opened them, tears were brimming at the edges. I was taken aback. My first impression of this woman was nothing like what it was before. She then reached into her handbag and pulled out a brown envelope. I hope you dont think strangely of me detective, but I took a picture of every gift he left me. I gave her a reassuring smile. Youve helped me immensely here Carla, by taking the pictures. I assure you that I will out who it is.I escorted Carla as far as the door then returned to my desk. I took a deep breath and poured out the contents of the envelope onto my desk. There were about thirteen Polaroids and another smaller envelope. I picked up the first one and nearly fell out of my chair. I was disgusted. The picture showed someones waste arranged to form the message Darling Love with several splatters of blood around it. This was something no lady should encounter. I was also curious a s to what the smaller envelope contained, and proceeded to open it. What slid out of it made me whistle. A cheque of five thousand pounds stared at me. Carla must have been extremely desperate, but what puzzled me was why she didnt go and report it earlier. I mentally kicked myself for forgetting to ask her.As I was about to look at the next picture, I heard a knock. Was it Carla again? Come in! I yelled. My facial expression must have been obvious as my old partner, Tom Hosp, smirked and said So glad to see you too. I pretended to not hear him and looked at the second picture instead. Oh Im hurt Matt, wheres the welcoming of an old friend? Have a seat, I said. If you can find one. I looked down at the next picture. This one was a horror. It looked like someone had butchered a whole generation of pigeons and chopped off their heads and this time the message was Love You. Suddenly the Polaroid disappeared from my hands and I looked up in annoyance to find Tom examining it, his mouth the shape of an o. I sighed. About half an hour ago, a pretty lady came to me about a nutcase who leaves her gifts. Not like ideal thing to give a lady huh. Oh man, Ive seen something like this before. I perked up. You have? Sure.About two months ago I had complaints from a few women and a man that they were had all sorts of rubbish arranged into a message. What? Men as well? Yeah. Seems like this one swings both ways. Oh Lord. Did you guys ever find out who did it? No. The harassments stopped after they were reported so were never pursued it. Now its back again. Was there any particular pattern? Hmm. They were all very good looking people and had money. I nodded. That matches. When they complained, how long had it been happening for? For nearly a month, they all said. They didnt report it straight away though, they thought it would stop after a week. That answered my question as to why Carla didnt do something about it as soon as she received her first gift. So thinking about it, t he gifts that Carla is getting should stop as shes reported it now, right? If her stalker is following her every move, then yes, it should stop. But that would mean that the perp would most likely find someone else to bother. I started massaging my temples. This case was turning out to be more complicated than I thought.Tom had finally managed to persuade me to come out for a drink. Come on! You being cooped up in here all day is degrading your looks, he joked. I ignored him and focused on my whisky, drinking it slowly and feeling the warmth spread through my body. I didnt want to drink too much. A clear mind was needed because I had misjudged how much work was needed for this case. I finished the drink and turned to Tom. Im heading back to the office. I need time to think about this case. Ill catch up with you later. Tom began to protest but I had reached the door, and the cold wind outside drowned out his voice. I quickened my walking pace, as the wind was beginning to get violent . Really, London weather was so unpredictable. One minute you have sunshine, the next a thunderstorm.From a distance, I noticed that something was not right. I clearly remembered switching off the porch light when I left with Tom. I slowed down my walking and made my steps silent. With Carla coming to me earlier about someone following her, I wasnt taking any chances. As I got closer, I felt a chill running through my spine. There on the landing in front of me, was blood everywhere and to me it looked like animal guts. I felt my blood run cold at the message: Youre Next.

Definition and Examples of Reported Speech

Definition and Examples of Reported Speech Reported speech is the report of one speaker or writer on the words spoken, written, or thought by someone else. Also called reported discourse. Traditionally, two broad categories of  reported speech  have been recognized: direct speech  (in which the original speakers words are quoted word for word) and indirect speech (in which the original speakers thoughts are conveyed without using the speakers exact words). However, a number of linguists have challenged this distinction, noting (among other things) that theres significant overlap between the two categories. Deborah Tannen, for instance, has argued that [w]  hat is commonly referred to as reported speech or direct quotation in conversation is  constructed dialogue. Observations Reported speech is not just a particular grammatical form or transformation, as some grammar books might suggest. We have to realize that reported speech represents, in fact, a kind of translation, a transposition that necessarily takes into account two different cognitive perspectives: the point of view of the person whose utterance is being reported, and that of a speaker who is actually reporting that utterance.(Teresa DobrzyÅ„ska, Rendering Metaphor in Reported Speech, in Relative Points of View: Linguistic Representation of Culture, ed. by Magda StroiÅ„ska. Berghahn Books, 2001) Tannen on the Creation of Dialogue I wish to question the conventional American literal conception of reported speech and claim instead that uttering dialogue in conversation is as much a creative act as is the creation of dialogue in fiction and drama.  The casting of thoughts and speech in dialogue creates particular scenes and charactersand . . . it is the particular that moves readers by establishing and building on a sense of identification between speaker or writer and hearer or reader. As teachers of creative writing exhort neophyte writers, the accurate representation of the particular communicates universality, whereas direct attempts to represent universality often communicate nothing. (Deborah Tannen, Talking Voices: Repetition, Dialogue, and Imagery in Conversational Discourse, 2nd ed. Cambridge University Press, 2007) Goffman on Reported Speech [Erving] Goffmans work has proven foundational in the investigation of reported speech itself. While Goffman is not in his own work concerned with the analysis of actual instances of interaction (for a critique, see Schlegoff, 1988), it provides a framework for researchers concerned with investigating reported speech in its most basic environment of occurrence: ordinary conversation. . . .Goffman . . . proposed that reported speech is a natural upshot of a more general phenomenon in interaction: shifts of footing, defined as the alignment of an individual to a particular utterance . . . ([Forms of Talk,] 1981: 227). Goffman is concerned to break down the roles of speaker and hearer into their constituent parts. . . . [O]ur ability to use reported speech stems from the fact that we can adopt different roles within the production format, and it is one of the many ways in which we constantly change footing as we interact . . ..(Rebecca Clift and Elizabeth Holt, Introduction. Reporting T alk: Reported Speech in Interaction. Cambridge University Press, 2007) Reported Speech in Legal Contexts ​[R]eported speech occupies a prominent position in our use of language in the context of the law. Much of what is said in this context has to do with rendering peoples sayings: we report the words that accompany other peoples doings in order to put the latter in the correct perspective. As a consequence, much of our judiciary system, both in the theory and in the practice of law, turns around the ability to prove or disprove the correctness of a verbal account of a situation. The problem is how to summarize that account, from the initial police report to the final imposed sentence, in legally binding terms, so that it can go on the record, that is to say, be reported in its definitive, forever immutable form as part of a case in the books. (Jacob Mey, When Voices Clash: A Study in Literary Pragmatics. Walter de Gruyter, 1998)

Character Comparison Term Paper Example | Topics and Well Written Essays - 750 words

Character Comparison - Term Paper Example George Gibbs is the son of the Gibb couple whose father is a doctor and who has one sister, Rebecca. He excels in the field of sports specifically basketball and he dreams of studying at the State Agricultural School. His plan changes when he started a relationship with Emily Webb and married her. Emily Webb is George’s neighbor and later his wife. She is good in school and also a good daughter and sister of Wally. After marrying George, she dies of child birth. The lives that Emily and George lived exemplify normal lives devoid of too much excitement or important events, although in this case this is the perfect manner that the writer can point out the importance of appreciating everyday life. In relation to the main focus of the play, the stage manager is the bearer of the important quotations in the play which connects the audience to the author. Wilder uses methods within the play that can be considered unique but due to the fact that not many author uses the discussion of the play as part of the play itself as what the stage manager and the actors acting as part of the audience are doing, the people who are watching the play are clearly guided toward the main point of the whole plot. Without the said technique, the audience can miss the point of the play. Another method Wilder used is symbols. Throughout the play there are different symbols that can be found. The time capsule represents the importance of history and the past to humanity. Another is the symbolism of monotonous activities in the town through the activities of the milkman and the newspaper boy. Another focus of the play is the journey of George and Emily. Through the course of the plot they develop and grow. There are important quotations presented in the play that described the growth of the two characters and the different personalities in the plot. The first quote expressed â€Å"So†¦This is the way we were: in our growing up and

Human Resource Research Paper Example | Topics and Well Written Essays - 500 words - 1

Human Resource - Research Paper Example ining close collaboration between the various functional departments and resolving inter-departmental issues are a matter of daily occurrence for an HR manager. An HR manager may be required to generate reports based on staff related issues on a daily basis or as required. An HR manager is required to weekly assess the performance of staff, identify the loopholes, suggest and implement corrective measures to improve the performance in the upcoming week. Also, the HR manager weekly reviews the expenses and verifies that they conform to the pre-defined budget for the specific activities. An HR manager attends monthly meetings among the project parties and represents the HR department in such meetings. An HR manager might be required to administer and review the progress of the research conducted by the organization on a monthly basis. An HR manager assumes a huge responsibility in conducting meaningful research. Project managers work in close collaboration with the HR managers in the allocation of budgets to various projects and the constituent activities every year. â€Å"Ensure compliance to the approved salary budget; give focus on pay for performance and salary benchmarks where available.† (Goyal, 2010). Besides, HR managers are consulted while selecting the staff to be promoted after an analysis of their past year performance. To me, the job of an HR manager is too serious and sensitive in nature to be interesting, though one always feels special being on such an authoritative position as that of an HR manager. However, an HR manager might find it interesting to learn the departmental issues and resolve inter-departmental conflicts. What is not interesting about the job of an HR manager is that many project managers tend to sideline HR managers as they view them as their professional competitors. As an HR manager, I can be very good at decision making because the decisions I take usually prove beneficial for me and for others in the long run. However, I need

The Pepsi Carbonated Soft Drink Consumer Demand Promotion Essay Example for Free

The Pepsi Carbonated Soft Drink Consumer Demand Promotion Essay A strategic plan for PepsiCo North America is hereby proposed as follows for the geographical region of the national United States for the Pepsi Soda Product promotion to consumers between the ages of 12 through 18 years of age. It will utilize a pull strategy through the distribution channels to stimulate demand for the Pepsi carbonated soft drink to the end users as defined to maintain Pepsi’s younger generation of consumers over the next two decades. The strategic plan will consist of a strategic alliance with The Walt Disney Company coupled with a pop star endorsement by Hannah Montana and Kanye West with multiple promotion communication channels and strategies over the next two (2) years. The primary competitor, Coca-Cola, has been entrenched in the North American beverage market and is most commonly consumed by older generations. As such, Pepsi has been typically been targeted to a younger audience. As the ‘Pepsi Generation’ ages, PepsiCo North America should take proactive marketing action into the younger audiences to maintain the younger generations of soft drink consumption for decades to come. The Company History and Related Companies 1 PepsiCo (herein referred to as the ‘Parent Company’) was founded in 1965 via the merger of two major corporations, Pepsi-Cola and Frito Lay. Subsequently in 1998, Tropicana was acquired to add the family of brands under PepsiCo. In 2001, the Parent Company made yet another bold step in the merger with The Quaker Oats Company, which also then included the Gatorade Company. Notwithstanding the Parent Company being relatively young, several of the brand names under the PepsiCo umbrella have been in existence for over 100 years. Through the multiple brand acquisitions and developments PepsiCo is now a leading conglomerate owning significant market control and brand equity in consumer convenience foods and beverages. â€Å"PepsiCo brands are available in nearly 200 countries and territories and generate sales at the retail level of about $92 billion† (PepsiCo, 2007). Sales volumes are measured on the retail level to show success of the manufacturing due to the Parent Company utilizing a pull strategy for its multiple divisions and product lines with a combination of a push strategy. The current headquarters are located in Purchase, New York. The multiple corporations within the PepsiCo Family are Frito-Lay North America, PepsiCo Beverages North America, PepsiCo International, and Quaker Foods North America. Frito-Lay North America markets and sells to the subject geographical regions the following well known brands of convenience foods: Fritos, Lays, Cheetos, Ruffles, Doritos, Rold Gold, Tostitos, Sunchips, Munchies, Crackerjack, Go Snacks, Quaker Fruit and Oatmeal Bars, Quakers Corn and Rice Snacks, and even more. While Frito-Lay North America sells to business, its end user is a consumer who has demand for a snack food, or convenience food. These are typically found in grocery stores, gas stations, small markets, vending machines, public schools, and several other distribution channels. Several of these products are facing new market changes including a health conscious consumer movement. Thus, a great diversification of product lines within the PepsiCo Family is The Quaker Oats Company, merged in 2001, just on the cusp of the health conscious movement. Brands include Quaker Oats products, Aunt Jemima products, and Rice-a-Roni products. The Gatorade brand rights are legally owned by this Corporation, yet it is sold and marketed through PepsiCo Beverages North America. PepsiCo International markets and sells the North American product brands abroad, and in additional markets and sells the Mirinda, Walkers, Sabritas, Gamesa, etc. and several others in multiple countries (over 200). Each of these subsets of brands are developments of unique products tailored to each geographical culture it is marketed to. The focused Corporation of the subject strategic proposal is PepsiCo Beverages North America. This company was originally founded in 1898 by a North Carolina druggist. PepsiCo Beverages North America (herein referred to as the ‘Company’) sells several brands of consumer beverages in the United States and Canada. The various beverage products span through carbonated soft drinks, juices, readymade teas, isotonic sports drinks, bottled water, and enhanced waters. Several established brands include Diet Pepsi, Mountain Dew, Gatorade, Tropicana products, Aquafina Water, Sierra Mist, Mug, Propel, Sobe, and Dole. Refer to the Competitor Analysis section for in depth product information and listings. Outside of manufacturing and selling bottled products, the Company manufactures and sells concentrates for some of the above mentioned brand name beverage products to licensed bottlers. The Company has also established strategic partnerships with Lipton and Starbucks to create, market, and sell ready to drink Lipton tea brands and bottled ready to drink Starbucks Frappuccino drinks. These are two very powerful example of a co-branding strategic partnership. Industry Analysis of the Beverages Market 4. Soft drinks can be divided into carbonated and non-carbonated drinks. Cola, lemon and oranges are carbonated drinks category. The carbonated soft drink market has been challenged by a health consciousness movement within American consumers. Health consciousness is a very strong growing trend in America, and has created an organic movement within the drink and food industries. Within the last five years ending in 2006, the soft drink market in the United States has experienced 0. 0% growth due to this factor. Since 1975 the overall growth rate of soft drink market has been slowing. (Figure_1) As this provides a constraint on new market opportunities, it does not constrict maintaining a similar level of revenue or slightly improving it. As the current consumer market continues to age, it is expected there exists a certain level of retention to Pepsi consumption until a specific age when it is recommended by a doctor not to consume a soft drink. Given Pepsi’s position in terms of product placement within demographics, it holds the youth market when compared with Coke. As growth slows, the youth markets must continually be targeted to maintain the consumption level of Pepsi as new consumers enter the market of soft drink consumption, and other age out of it. This strategy will over a long period of time prove to gain market share of domestic soft drink consumption over Coke, while being offset by a slowing of the overall consumption. Figure 1 [pic][pic] The subject proposal is targeted to use a pull strategy through the distribution channels, and is therefore focused on the end user, or consumer segment of the market. Notwithstanding, the industry overall (primarily Pepsi and Coke as outlined herein below) does not only sell directly to consumers. A very prevalent distribution channel is through licensed bottlers and restaurant chains. A very strong business to business transactional distribution channel exists in the soft drink industry, and in fact 22. 6% of all soft drink volumes are sold in a syrup for fountain soda. This is 100% business to business within the scope of these transactions. The remaining 77. 4% of packaged soft drink volume comprises primarily of business to business transactions to retailer and bottling companies. (Figure_2) While PepsiCo Beverages North America does not directly sell to consumers primarily, the subject proposal will stimulate demand for the product at the end user level, and therefore result in more business to business sales in order to meet that demand. PepsiCo Inc. and Coke-cola Co. have dominated the carbonated soft drink industry in North America since they first entered this market. They continue to compete with each other for market share for centuries. Therefore, some experts conclude that the soft drink market is an oligopoly or even a duopoly between Pepsi and Coke. 5 By the year of 2006, PepsiCo has the leading share (26%) of U. S. liquid refreshment beverage market, followed by Coca-Cola which has taken 23% of market share as indicated in the left chart. Cadbury Schweppes, another big rival on the bottled soft drink shelves, obtained 10% by acquiring key brands in the US, namely Dr. Pepper, Seven Up, and Canada Dry. SWOT Analysis |Strength |Weakness | |Branding and packaging |Hard to enter markets occupied by Coca-Cola | |Appealing to young generation |Lack of novelty in advertising | |Superior Taste (in Blind Tests) | | |Many distributions | | |Opportunities |Threats | |Global markets |Health Conscious Consumer Trends | |Additional Youth Consumers entering the market |More substitutes | â€Å"Manifesting brand essence through packaging is powerful at retail,† declares Ron Pence, Pepsi Senior Marketing Manager for packaging innovation. Youth and vitality is the main idea that the Pepsi brand tries to express, and the bottle design helps the brand associate with teens at the age between 12 to 18 year old. Pepsi restyles its cans with a series of 35 new designs and different themes such as car culture, sport or fashion. On Pepsi website, each theme has its own video clips which can be downloaded for free and other features to attract consumers with the purpose of representing the â€Å"fun, optimistic and youthful spirit â€Å"of Pepsi. The natural tendency of young generation is to rival with old generations. Pepsi also use â€Å"music, which was traditional weapon of teenager to show their rebellion approach†. 7 Besides, a blind test conducted by Pepsi was performed in shopping malls, grocery stores and other public locations, in which consumers were asked to pick the soft drink they liked better, without knowing whether the cola they tasted was Coke or Pepsi. As results came in, 57% of testers chose Pepsi and only 43% chose Coke. It became apparent that Pepsi tastes better than Coke. 14 In addition, Pepsi products are distributed to many outlets. For example, supermarkets where Pepsi buys large shelf area and display areas so the customer can find them easier, Convenience stores, gas stations, restaurants, movie theaters and almost and other conceivable spot. Pepsi is now sold in more than 160 countries around the globe, but it still has a weakness in the international beverage market because it entered later into this arena than Coke. Pepsi has tried to enter this market by trying to do in three years what took Coke 50 years to do. Nevertheless, Pepsi has to spend years â€Å"to mature simply due to Coke’s dominance in the international market and the strong ties that Coke has developed with these markets and their governments. †15 Additionally, when marketing its products, Pepsi utilize celebrity endorsement mostly which bored some consumers due to lack of novelty. Conversely, the success of fresh and creative advertise has consistently helped Coco-Cola attract and retain customers. The world is becoming a smaller place with investors thinking in terms of sectors rather than geographic boundaries. Broad global markets, like China, India, can provide lots of opportunities for Pepsi. We may conclude from the tables on the right that in 2004, 63% PepsiCo’s profits come from the United States 8, and in the same year, the U. S. holds 30. 90% of the global market share under Europe (showed in the table below), which means Pepsi still has opportunities to compete globally. Moreover, as Pepsi targets young generation, additional youth consumers enter the market every year, which provides Pepsi adequate consumer base. For these decades, changing societal concerns, attitudes, and lifestyles become important trends that force the soft drink industry’s business environment to change. Growing health concerns for caffeine and sugar consumption threatens the carbonated industry. The large amounts of sugar, fat, and acid contained in cola will lead to heart disease, vascular diseases, osteoporosis or tooth decay. On the other hand, many other companies have tried to enter the carbonated industry, but they face high barriers, such as lawsuits and tough competition. Some of these companies end with searching for entering the noncarbonated soft drink industry for growth. Consequently, some consumers will turn to noncarbonated soft drink, such as bottled water, teas, instead of soda. Environmental scan of today’s carbonated beverage marketplace A quick glance at today’s beverage marketplace indicates an increasing amount of beverage alternatives in the market. As such, these beverage companies must understand the various factors that can help them succeed or fail. For instance, the increased awareness of the importance of health has significant influence on soft drink industry. Since most soft beverages comprises of unhealthy ingredients including High Fructose Corn Syrup, the beverage industry faces an incredible threat to their reputation and sales. Therefore, developing consumer-preferred products that can become an integral element in consumers’ daily lives has become an essential issue for beverage industry. Possible environmental factors are as follows:  ¦ Social environment ? In 2004, 28 percent of all beverages consumed in the U. S. were carbonated soft drinks. In the United States, 450 different types are sold and more than 2. 5 million vending machines dispense them around the clock, including in elementary and high schools. ? As consumers focus more on health and nutritional benefits of food items, it has sparked a key new driver in trends throughout the beverage industry. The result is the decrease in sales of carbonated beverages.  ¦ Competitive environment ? Monopolistic competition: PepsiCo. , The Coca-Cola Company, Cadbury Schweppes ? The entire beverage industry, including but not limited to bottled water, juice, other carbonated beverages, and ready-to-drink tea. ? Recent growth and demand of sports and energy drinks.  ¦ Regulatory environment ? In response to weight gaining and health concerns, the nation’s largest beverage makers including Cadbury Schweppes, PepsiCo. and The Coca-Cola Company agreed in May 2006 to halt nearly all soda sales in public schools. Beginning in 2009, elementary and middle schools will sell only water and juice (with no added sweeteners), plus fat-free and low-fat milk. High schools will sell water, juice, sports drinks and diet soda. Diet sodas use artificial sweeteners, which add little or no calories, though some, such as aspartame, have been embroiled in controversy for years over their questionable health benefits and even possible links to cancer. Obviously, Pepsi is facing not only the transition of customer perception but also the regulation stress. Besides, it always has it big and powerful competitor, The Coca-Cola Company. Under this circumstance, strategy and innovation become the top issue of Pepsi. 16 Competitor Analysis The table below displays the various brands between PepsiCo. and The Coca-Cola Company. It appears that for every product on the market from one company, the other company has an similar product to match it. This demonstrates the intense compeititve nature of both companies to keep up or outwit the competition. [pic] Differential Advantage The Coca-Cola Company has the distinct advantage of being the most recoginzed brand in the world. It is considered the classic beverage in the United States as well as in other countires. In fact, when Coca-Cola decided to change its forumula dubed â€Å"New Coke† in response to Pepsi’s emergence, public outraged roared throughout the nation. Fearing mass boycott, the original Coke formula was quickly reinstated to satisfy the demands of the public under the name â€Å"Coca-Cola Classic†. Revered as the classic beverage, Coke enjoys the stature of being the market leader. Coke appeals to a wide global audience in terms of demographics and popularity. One side effect of being the â€Å"classic† choice leads to a larger share of older consumers. PepsiCo. appeals to younger consumers with a more sweeter taste compared to Coke. Pepsi presents itself as the hip and cool alternative choice over Coke. This is edvient in the deep blue hues and patterns that Pepsi takes advantage of in its marketing compaigns. Pepsi’s younger image is also aided by celebrities endorsement touted by the teen market including Britney Spears, ‘NSync, along with popular rappers. Self-proclaimed as â€Å"The Choice of a New Generation†, Pepsi devised television commericials of younger consumers participating in blind taste tests. The participants frequently perferred Pepsi over Coke. Eventually, PepsiCo. began hiring popular celebraties to promote their products. Resource Analysis The Coca-Cola Company The Coca-Cola Company’s flagship product, Coke, is sold in stores, restaurants and vending machines in more than 200 countries. Originally developed as a medicine in the late 19th centry by John Pemberton, it has evolved into a dominating figure in the soft drink market throughout the 20th century. The Coca-Cola Company licenses worldwide bottlers who hold territorially exclusive contracts with the company. Cola cncentrate is sold to these bottlers who them produce the finished cola in cans and glass bottles while using filtered water and various sweeteners. The finished product is then sold, distributed, and merchandised to retail stores and vending machines. Coca-Cola Enterprises is currently the single largest Coca-Cola bottler in North America, Australia, Asia, and Europe. In addition to licensing to bottlers, the company sells the concentrate to major restaurants and food service distributors for use in fountain drinks. The Coca-Cola Company envision a world in which†¦ They improve the lives in every community that they touch. They replenish each drop of water that they use. Their packaging is no longer seen as waste, but as a valuable resource for future use. Workplace rights are protected and all people are respected. They work in partnership with others to provide good jobs, world class quality beverages and a healthy environment. PepsiCo The Pepsi Cola Company started in 1898 in Purchase, New York. It became known as PepsiCo when it merged with Frito Lay in 1965. PepsiCo owned Kentucky Fried Chicken, Pizza Hut, and Taco Bell up until 1997 when they were spun off into Tricon Global Restaurants – which eventually became Yum! Brands, Inc. In 1998 and 2001, PepsiCo purchased Tropicana and Quaker Oats, respectively. PepsiCo, a global American beverage and snack company, manufactures, markets, and sells a variety of carbonated and non-carbonated beverages, as well as salty, sweet and grain-based snacks, and other foods. PepsiCo also manufactures Quaker Oats, Gatorade, Frito-Lay, SoBe, and Tropicana. (Figure_3) In several ways, PepsiCo differs from its competitor, The Coca-Cola Company, having almost three times as many employees. The Pepsi Bottling Group was formed for distribution and bottling. Figure 3 [pic] Mission Statement: We aspire to make PepsiCo the world’s premier consumer products company, focused on convenient foods and beverages. We seek to produce healthy financial rewards to investors as we provide opportunities for growth and enrichment to our employees, our business partners and the communities in which we operate. And in everything we do, we strive to act with honesty, openness, fairness and integrity. Values: Sustained Growth is fundamental to motivating and measuring our success. Our quest for sustained growth stimulates innovation, places a value on results, and helps us understand whether actions today will contribute to our future. It is about growth of people and company performance. It prioritizes making a difference and getting things done. Empowered People means we have the freedom to act and think in ways that we feel will get the job done, while being consistent with the processes that ensure proper governance and being mindful of the rest of the company’s needs. Responsibility and Trust form the foundation for healthy growth. It’s about earning the confidence that other people place in us as individuals and as a company. Our responsibility means we take personal and corporate ownership for all we do, to be good stewards of the resources entrusted to us. We build trust between ourselves and others by walking the talk and being committed to succeeding together. [pic] [pic][pic] Based on the pie chart above, PepsiCo and Coca-Cola have roughly the same market share in the United States. Finacial Analysis Brief Overview [pic] Overall, PepsiCo trumps The Coca-Cola Company in many financial categories – largly in part from PepsiCo’s wide array of products throughout 4 divisions: ? PepsiCo International ? Frito-Lay North America ? PepsiCo Beverages North America ? Quaker Foods North America Egg Diagram [pic] Analysis of the Target Market Consumers 3 |Who are they? |Teenagers between age of 12 and 18 in U. S. | |What do they buy? |Teens want to buy something real, something from â€Å"corporations | | |that remind them of themselves†10. They don’t want things that | | |they are thought to like. They something that pushes the | | |boundary, different than what they had before. | |When do they buy it? |When teens find something they can identify with and have the | | |need that must be satisfied immediately. | |How do they choose? |They quickly dismiss the products that look like some 45-year-old| | |guy trying to sell them something. They easily recognize the old | | |product that was yesterday’s news. They can tell what’s being | | |â€Å"fake† and what’s being â€Å"real†10 | |Why they prefer a product? |They pick a product because they believe that product can express| | |themselves13. They can relate to someone like themselves through | | |this product. | |How they respond to a marketing program? |They respond to something catchy. For example those ads in | | |magazine are brightly colorful10, the flashy graphics suggest | | |that teens respond well to that type of ad campaign; in | | |cyberspace they respond to a space created uniquely for them12. | | |They also respond well to products on sales. | The target consumer market to stimulate demand within is the young teen market between the ages 12 through 18 years old, geographically located within the United States. This segment is compiled of the â€Å"Tween† market and the older high school teenagers. â€Å"Tweens develop sophisticated tastes beyond their years, with boys gravitating toward electronic, Internet, and video games, and girls preferring fashion and social interaction components† (Abernathy, 2004). With the technology age with computers and increasing demanding academic environment, tweens and teens have less disposable time, and therefore product advertising attention is often tuned out. â€Å"Tweens spend their own money today: on average, $9 a week. Some experts estimate tweens have close to $80 a week in disposable income available to them†¦ Overall, the tween market is valued at $43 billion† (Abernathy, 2004). Beyond the tween market, the teenage high school student will sometimes hold a part time job, and have more independent tendencies. All in all, the 2000 U. S. Census estimates the U. S. population between the ages of 10 through 19 years old to be approximately 40. 6 million individuals. The goal of researching the target consumer is to accurately pinpoint the consumer behavior in regards to our product. According to our finding, these teens and â€Å"Tweens† are constantly searching for identities at their age. The most effective way of appealing our product to them is to find a common ground. For example, there are various reasons why teens and â€Å"Tweens† idolize certain celebrity. One of them is that they can find bit and pieces of themselves in their celebrity idol. After all, who doesn’t like to see himself/herself being a celebrity? So no matter what the product is, as long as it possesses characteristic of the identity the teens and â€Å"Tweens† are searching for, they will make the purchase. The teens and â€Å"Tweens† are still very young. They have very vivid imagination and are highly visual. Therefore they are attracted to colorful pictures in the magazines. It is usual for them to just look at the pretty pictures in the magazine without reading the articles that supplement pictures. According to the finding, these target consumers prefer products that are â€Å"real†. By â€Å"real† they mean the manufacture genuinely create this product specifically for them, at least it should appears to be. Since Pepsi Cola is basically for everyone, making it appears to be special to teens and â€Å"tweens† are very important. These consumers prefer individuality. Such preference is reflected in the finding that they are constantly in search for a product that expresses themselves. The last thing these consumers wants is pressure or stereotype that sometimes appears on the commercial and magazine ads. Strategic Action Plan. The strategic alliance with Walt Disney will initially consist of (i) concert support of and promotions at several of Hannah Montana’s concerts throughout the United States, (ii) Pepsi promotion via seamless advertisement within the Hannah Montana aired shows by having characters refresh themselves with Pepsi and also have Pepsi signs in the background, and (iii) a sparingly aired Pepsi commercial endorsed by Hannah Montana to be promoted via the ABC channel network (a Disney owned network). A future alliance holds the possibility of future benefits through Disney media networks and consumption at theme parks and resorts. The concert support will come with signs at the live shows and events, Pepsi sales at the concerts, and Pepsi commercial promotions on the concert screens at intermission. There will also be a special promotional event of Pepsi Challenge tasting at the Pepsi center, which was previously near sell out for Hannah Montana. The seamless advertisement on the Hannah Montana show will consist of the characters drinking Pepsi as refreshment in a natural environment along with Pepsi signs in the background of the sets. This will continue for two (2) years during the strategic partnership, and be maintained on a very subtle level in the productions. Twice a year over the two (2) year period ABC (A Disney owned network) will air a Pepsi commercial of a music video of Hannah Montana singing the Pepsi Theme song. As part of the strategic alliance, Disney is giving a low market rate for airing over the network. ABC has been topping the charts with hit series and has been expanding viewer base considerably over the past decade. The Denver Post summarized the market impact this pop idol holds as: â€Å"When an episode of Hannah Montana followed the debut of High School Musical 2 this fall, the movie sequel got all the buzz, but the episode of Hannah Montana averaged 10. 7 million viewers the highest ratings for a regular series in the history of basic cable. The Disney Channels 90 million subscribers can watch Hannah Montana daily, sometimes as often as seven times a day. An average 2. 2 million viewers see each episode. The show also airs weekly on ABCs Saturday morning block, and is licensed in 177 countries. Of course HM is available around the clock as streaming video on computers and on iTunes. Compared to the ratings of all shows on U. S. television, Hannah Montana is second only to American Idol among kids 6-11 and tweens† 2 (Ostrow, 2007). Utilizing Walt Disney’s ‘tween’ star Hannah Montana for endorsement will provide awareness and positive associations with the Pepsi brand of carbonated soft drink. This pop star idle will build significant brand equity within the demographics of young females between the applicable ages of 12 through 15 years old. This will predictably improve vending machine sales at middle schools and high schools, as well as sales at grocery stores for their respective homes. It will also build repertoire with the respective mothers who also attend the concerts and watch the shows. The mothers of the daughters are in fact the ultimate purchasers (and also partially the ultimate consumers in some cases) of the product, while their daughters are the influencers and ultimate consumers. The daughters of families will typically have a greater influence over the parents as purchasers in American families more so than comparable aged boys. This is primarily due to the value system of the parents to typically spend more attention and money on the daughters of the family, as young females are seen to need more care. This depicts why Hannah Montana is a highly effective endorsement for Pepsi within this demographic. This strategic relationship with Walt Disney will provide the future potential for a stronger partnership with Walt Disney, thereby opening the possibility of Pepsi consumption within the theme parks and resorts, while opening a powerful media network to younger audiences for future promotion channels. Kanye West will build brand equity in the male teen market between the applicable ages of 14 through 18 years old. A male target of the upper teen years is deemed more effective, due to males in their teens practicing habits of independence and having allowances for spending. His aired TV commercial will be on ABC similar to Hannah Montana, however it will be aired three times a year over the two (2) year period. The commercial content will be his version of a Pepsi theme. Works Cited 1 Overview: Company History (2007). PepsiCo Corporate Website. Retrieved October 28, 2007 from http://www. pepsico. com/PEP_Company/Overview/index. cfm. 2 Ostrow, Joanne (Oct. 19, 2007). ‘Disney Wields Its Marketing Magic. ’ Denver Post. Retrieved October 29, 2007 from http://www. commercialfreechildhood. org/news/disneyweilds. htm. 3 Abernathy, R. W. (November, 2004). Tween Market 101. TD Monthly. Retrieved October 29, 2007 from http://www. toydirectory. com/monthly/article. asp? id=918. 4 The Beverage Marketing Corporation (August, 2007). 2007 Carbonated Soft Drinks in the U. S. Retrieved October 29, 2007 from http://www. beveragemarketing. com/reportcatalog3f. html. 5 Industry Analysis: Soft Drinks. Meghan Deichert, Meghan Ellenbecker, Emily Klehr, Leslie Pesarchick, Kelly Ziegler. Strategic Management in a Global Context February 22, 2006 from https://www. csbsju. edu/library/local/5thYear/zeigler_paper. pdf 6 PepsiCo. Performance with Purpose (2006). PepsiCo Corporate Website. From http://www. pepsico. com/PEP_Investors/AnnualReports/06/PepsiCo2006Annual. pdf 7 Kumar, Arvind. Finding weakness in the competitor strength. From http://business. articlesarchive. net/finding-weakness-in-the-competitor-strength. html 8 Murray, Barbara. (2006b). Pepsi Co. Hoovers. Retrieved February 13, 2006, from http://premium. hoovers. com/subscribe/co/profile. xhtml? ID=11166 9 Datamonitor (2005, May). Global Soft Drinks: Industry Profile. New York. Reference Code: 0199-0802. 10 http://www. inc. com/magazine/20001201/21117_pagen_3. html 11http://www. clickz. com/3334641 12www.ala. org/ala/pla/plaevents/nationalconf/program/thursdayprograms/mrbibliography. doc 13 www. marketingprofs. com/2/kewl. asp 14 Sampson Lee (Nov 21, 2007). Coke or Pepsi? From http://www. gccrm. com/eng/content_details. jsp? contentid=2073subjectid=101 15 Pepsi cola from http://www. freeessays. cc/db/11/bmu315. shtml 16 Larry West, What is the Problem with Soft Drinks? About. Com website, from http://environment. about. com/od/health/a/soft_drinks. htm |Team 5 | |Chen, Szuhua (Twiggy) | |Xiong, Xitao (Helen) | |Ma, Johnny | |Tsang, Man | |Dwyer, Michael | Figure_2.

William Shakespeare and His Works Essay -- William Shakespeare biograp

William Shakespeare, the figure to whom the most influential works of literature in history are credited, was born in April of 1564 (the exact date is approximated as April 23rd, also the date given as his death fifty-two years later) in Stratford, England to John and Mary Shakespeare. He grew up in relatively middle-class surroundings, attending grammar school and studying Latin, logic, and literature, from which he graduated to marry a woman by the name of Anne Hathaway. With Hathaway he had three children, two girls and a son, and as a playwright and poet, Shakespeare went on to enjoy moderate success in his time, writing thirty-seven (known) plays and several works of poetry. Of course his plays would be well underappreciated during his time (as with all great artists), but later, such titles as King Lear, Twelfth Night, Romeo and Juliet, Hamlet, and Macbeth would only begin a list of some of the most appraised scripts ever written (Armstrong, 1-5). While these plays carry the weight of Shakespeare’s legacy, he was also a dedicated poet. During the years of the black plague in the late 16th century, theaters were closed from 1592 until 1594, and Shakespeare spent his time writing lengthy poetry, including Venus and Adonis and The Rape of Lucree, and continued work on his sonnets, a volume of poems which he wrote over a span of about a decade. This book of sonnets has raised some of the most captivating questions in all of literature, as their vagueness and mysterious allusions have puzzled critics for centuries, who attempt to use them to piece together parts of Shakespeare’s life, of which relatively little is known. One of the most frequently investigated questions is that of Shakespeare’s sexuality; the so... ...ne or the other, some fascinating truth about the author himself, as though he intended to leave it there. After all, when one gives the book of sonnets to a loved one as a traditional gift, does one bare in mind that the sonnets praising love and beauty are more than likely written to a man, while those written to a woman are of darkness and remorse? Certainly, at least hopefully, not. Whatever the case may be, the sonnets were written from the heart, with an honest pen and a true heart, something that can be appreciated by any generation. It has been said that Shakespeare can be seen as â€Å"nothing less than the inventor of the human,† (Keevak, 68). What Shakespeare did intend to leave us with was something beautiful that can be appreciated in whatever context we may chose to present it, so long as the humanity that these works contain is preserved.

Human Resource Management Notes

09/06/11 Human Resource Management Notes #1 A. Management vs. Leadership: ManagementLeadership Planning and Budgeting * What do we need? * How much time/money? | Establishing Direction: * What do you see? * What’s your vision? | Organizing/Staffing * Hiring the right people * Or delegating tasks | Aligning People: * Target followers * Share ideas/vision| Controlling and Problem-Solving * Keeping things working * Or addressing Issues| Motivating and Inspiring * Convince others * Get them on board| Maintain Predictability and Order * Monitor progress * Achieve results| Produce Change * End Result|B. We watched the video and took notes on the idiosyncratic conductor’s leadership and management style relating to his orchestras. The Four Interpreations of Organizational Processe HRM Notes #2 A. What is the Four Frames? i. The Four Frames is a method developed by Lee G Bolman and Terrence E. Deal by which organizational situations are viewed. This analytical tool reveals the veiled aspects of an organization’s dynamics B. What are the Four Frames? 1. Structural Frame 2. Human Resource Frame 3. Political Frame 4. Symbolic Frame C. Characteristics of the Four Frames: Structural * Metaphor = a machine * All about division of labor * Delegating roles * Involves a clear hierarchy * Exact processes * Setting Goals * Human Resources * Metaphor = a family * Open communication * Grow/Improve Skills * Identify bias/limitations * Resolve conflicts * Informal relationships * Political * Metaphor = Jungle * Competition * Power * Scarce resources * Bargaining * Advocating/forming coalition * Symbolic * Metaphor = Temple * Values * Rituals * Image * Brand * Culture * Heroes * Meaning * Intuition D. Processes: * Strategic Planning: Structural = strategeties to set objectives and coordinate resources * Human Resources = Gathering to promote participation * Political = Arenas to air conflicts and realign power * Symbolic = Ritual to signal responsibility, produce symbols, negotiate meanings * Decision-Making: * Structural = Rational sequence to produce right decision * Human Resources = Open process to produce commitment * Political = Opportunity to gain or exercise power * Symbolic = Ritual to confirm values and provide opportunities for bonding * Reorganizing: Structural = Realign roles and responsibilities to fit tasks and environment * Human Resources = Maintain balance between human needs and formal roles * Political = Redistribute power and form new coalitions * Symbolic = Maintain image of accountability and responsiveness; negotiate new social orer * Evaluating: * Structural = Ways to distribute rewards or penalties and control performance * Human Resources = A process for helping individuals grow and improve * Political = Opportunity to exercise power * Symbolic = Occasion to play roles in shared ritual * Approaching conflict: Structural = Maintain organizational goals by having authorities resolve conflict * Human Resources = Devel op relationships by having individuals confront conflict * Political = Develop power by bargaining, forcing, or manipulating others to win * Symbolic = Develop shared values and use conflict to negotiate meaning * Goal Setting: * Structural = Keep organization headed in right direction * Human Resources = Keep people involved and communication open * Political = Provide opportunity for individuals and groups to make interests known * Symbolic = Develop symbols and shared values * Communication: Structural = Transmit facts and information * Human Resources = Exchange information, needs, and feelings * Political = Influence or manipulate others * Symbolic = Tell stories * Meetings: * Structural = Formal occasions for making decisions * Human Resources = Informal occasions for involvement, sharing feelings * Political = Competitive occasions to win points * Symbolic = Sacred occasions to celebrate and transform culture * Motivation: * Structural = Economic incentives * Human Resources = Growth and self-actualization * Political = Coercion, manipulation, and seduction * Symbolic = symbols and celebration

Othello and Racism Essay

In conjunction with Hamlet, King Lear, and Macbeth, Othello is said to be one of the four great tragedies written by Shakespeare and consequently a mainstay of what is said by most critics to be the peak of Shakespeare’s theatrical talent. Othello is exceptional in the midst of Shakespeare’s grand catastrophes. Not like Hamlet, King Lear, and Macbeth, which are put up in opposition to a setting of political affairs and which resound with propositions of widespread individual apprehension, Othello is situated in a clandestine world and centers on the infatuations and private lives of its chief figures. Othello basically is the central character as well as the hero of the play under consideration. Being a Christian Moor and general of the armies of Venice, Othello is a well-expressed and actually controlling figure, who everyone around him respects a lot. In the face of his prominent status, he is all the same easy victim to insecurities due to his age, his existence as a soldier, and his race. Analysis The chief character of this play goes by the name of Othello, and he seems to be a person who has an unconventional and open personality, which is used by his ensign Iago to dispose of his love for his partner, Desdemona, into an authoritative and reproachful cupidity, which turns him into an assassin. Insensible of Iago’s manipulative and the lucent incorruptibility of his wife and lieutenant, Othello is sooner or later a victim of his own credulity and unyielding unawareness. But the most prominent theme is that whatever was faced by Othello was due to the fact that he did not belong to the Elizabethan civilization and was a â€Å"black moor†. As we know, Othello is presented as a Black Moor who is the furthermost General of the Army in Venice. He is intellectual, audacious, and praiseworthy. The wedding that takes place between him and the fine-looking Desdemona, who is the daughter of a well-known Venetian, aggravates racial affront in opposition to him. In the Elizabethan times, there was much racial discrimination against blacks and moors. But even though the vain hero of this play faced racial prejudice, he keeps on living with courteousness and sense of worth as he shows the way to an army in opposition to Turks on Cyprus. His perseverance to sense of duty is obscured only by his commitment to Desdemona, who makes her way to Cyprus with him. The love Othello has for his wife is so deep and passionate that he cannot bear even the contemplation of a different man even looking at her. And in that lies his weak point, which is resentment. Othello’s consideration to the theme turns out to be apparent when Iago makes use of it as confirmation that Desdemona could never be truthful to a person who does not even belong to their society and is a person who is so â€Å"unnatural†. The self-assurance felt by Othello that was once so strong is with ease tattered by Iago’s propensity to persuade him that he is second-rate in comparison to the men of Venice. The vain hero of the drama Othello is a Moor who prevails the compassion of Desdemona with his vigorous tales of encounter and escapade, adding to the disappointment of her father and the Venetian court of which they are a component. Othello is happily married with his wife. After certain happenings take place, the stratagem takes place rather speedily when Iago, a subsidiary of Othello, sets his mind for taking revenge after he does not get the promotion that he really wanted. He figures out plans to set Othello against his own wife. What takes place after this is a succession of maneuverings in which Iago gradually persuades Othello of Desdemona’s faithlessness and that she has something going on with Cassio, the lieutenant who gets raised to the position that was sought after by Iago. The basic point here is that Othello was used by Iago in a way this his own race was used against him. Othello was made to realize that his chances of being loved by Desdemona were low for the fact that he did not even belong to their civilization. Readily in Othello, the central character, Othello, can be made out as an archetypal tragic hero who is conflicted by the brawny force of his instinctive gullibility and over-trust as defects in his otherwise honorable character. All the way through the speedy expansion of the play, we see Othello’s character fall to pieces as a consequence of his increasing resentment and are at last incapacitated by a commanding catharsis where in spite of his bad behavior; the person who reads feels compassion for Othello and his calamity. In this catastrophe of character, the prevalent bereavement and dread can be undoubtedly accredited to the foreseeable fault in the personality of Othello, the heartrending hero. Straight away the wicked character of Iago is set up and discovers the hero’s disastrous flaw; eventually that of simplicity. He hath a person and a smooth dispose, to be suspected, framed to make women false. The Moor is of a free and open nature, that thinks men honest, but that seem to be so, and will as tenderly be led by th’ nose, As asses are†. (Shakespeare, lines 440-445). Even though no time is wasted by Shakespeare in converting the honorable central character almost unbelievably into a thoughtless and cruel murdered of his wife who does not have any faith what so ever in her, one must bear in mind the fact that he is up in opposition to, moderately convincingly, the most resourceful archvillian in literature. Being the malevolent, but shrewd human being that he is, Iago does every single thing that he can think of so as to intensify the effects of the hero’s heartbreaking flaw and make such attempts that it would work against him. The most manipulative characteristic of Iago’s stratagem are persistently seen all the way through the play, when he delicately makes his own image better than all others while harming the other people’s image. The expansion of Othello is basically focused in the order of the mounting covetousness of the adversary as the medium with which his disastrous imperfection gets hold of his breakdown. As a consequence of Othello’s unquestioning personality, Iago’s monstrous thoughts are permissible to break through into his more often than not unsuspicious mind and in that distort his judgment and actions all the way through the course of the play. As an outcome of the wholesomeness and certainty in the love amid Othello and Desdemona, Othello is incapacitated with heartache when it is recommended that Desdemona has been disloyal to him. At first he does not wish to believe it, but handing over deceitful Iago to the charge of discovering the truth without doubt buries him deeper in dishonesty. Poor Desdemona is killed over a crime she had never even thought of. But here the play shows that Othello’s mind has been taken over completely by Iago’s conniving nature. Eventually when Othello realizes his mistake, he commits suicide, saying, â€Å"I kissed thee ere I killed thee, no way but this, Killing myself, to die upon a kiss† (Shakespeare, line 420-421). Perhaps it would not have been easy for Iago’s scheme to work had there not been the elementary setting of ethnic discrimination in Elizabethan civilization, a prejudice that was felt and sensed by both Desdemona and Othello. Shakespeare’s Desdemona puts up with intolerance by disproving it right of entry to her own life. Her relationship that is shared between her and Othello is that of love, and she is intentionally faithful to that relationship. On the other hand, Othello does not have any knowledge what so ever about how intensely chauvinism has broke in into his own character. This immersed bigotry weakens him with opinions similar to thoughts like he is not good-looking and does not deserve Desdemona. He starts believing that Desdemona does not really love him and even if she does then there has to be something erroneous with her. These feelings, reddened by Iago’s intimations and fabrications, put off Othello from conferring his apprehension and qualms honestly with Desdemona, and in this regard he acts on alarmed supposition. So as to live on the collective ambush of internalized chauvinism and the aimed at malice of Iago, Othello would require to be close to faultless in potency and self-knowledge, and this just is not a reasonable requirement. Racial Discrimination in Othello The basic issue that has been presented in the play is that of prejudice and racial discrimination. Every single human being at some point in his or her life goes through a feeling of complete alienation. This can come up in the form of a new child at school, or those who form a part of a cultural or religious marginal, or as someone who clutches an ostracized estimation. In order go make this problem known to the general public, Shakespeare has made his hero out to be an outsider, a person who does not fairly fit in, in the culture in which he lives nor is he of their ethnic background. Since the very beginning of the play, when the hero is detained in suspicion by a gentleman who impeaches him of seducing his daughter with incomprehensible charms, Othello has been made apart from all of the other characters of the play who belong to the same cultural background. Considering that he has been made out as a person who belongs to an exclusively dissimilar country, much of the discrepancy he puts up with is because of the scheming conviction that he does not fit in with this civilization. In the Elizabethan times, as can clearly be seen from Othello, race was a subject of great dispute and argument. Even in the current times, the dispute keeps hold of its disagreement and enthusiasm. On the other hand, approaches towards ethnicity have taken a spectacular turn at some point in the last century (Racism and Othello). In the current times, people have come to live in a gradually more multi-ethnic society, who would unquestionably be more open-minded and would refuse or even be affronted by racial unfairness to any individual or segments of the society. People have cleanly been labeled as â€Å"racists† in the current times and have also been started to be considered as outcasts. This puts up the questions of what type of meaning Shakespeare wanted to convey to his spectators and was Othello the moor represented as a disastrous hero or did his personality sooner or later come to bear a resemblance to the discrimination of which he was a sufferer. Shakespeare also talks about the question of race with additional characters for instance the detestable Iago and the discrimination concealed deep in Brabantio (Racism and Sexism in Othello, p. , Othello – A Racist Play? , p. 1). The proceedings of Brabantio commence the awareness in the race subject in Act 1 Scene 1 far more than Iago’s tainted abuses for the reason that the kind of concealed racism is in point of fact present in contemporary society. Brabantio criticizes of his daughter even thinking of getting married to Roderigo considering that Roderigo did not have a very good reputation in society but subsequent to listening to Iago inform him that his daughter is going out with a moor he wishes that Roderigo would have married Desdemona. Therefore Brabantio recommends that he would rather have his daughter married to a man who has a bad reputation in the entire society and believes that he is better than a moor who is an appreciated noble and gentleman in the army. As Brabantio believes the only problem that lies with Othello is that he is black and does not belong to their society (Twyman, p. 1). There is a little proof that Shakespeare was using Othello to endorse ethnically discriminatory views as suggested by certain critics. Shakespeare has presented Othello to be a dignified person and a Christian. As an alternative, Iago is represented as the most iniquity bad character and also the terrible racist. Iago considers Othello’ lips as â€Å"thick-lips† (Shakespeare, p. 66) and calls him as â€Å"an old black ram† (Shakespeare, lines 88-89). Even though there might be a few reasons behind the deceitful actions taken by Iago. Even though he does undergo suspicion about whom his wife would be going out with behind his back and he dislikes Othello because of the promotion he gained which was desired by Iago, but from all of his speeches, the thing which is most obvious is the fact that he dislikes Othello because of the color of his skin. By putting forward to us the scoundrel of the play to have such deep-seated bigotry; Shakespeare is disapproving all of the people who attack others purely because of the color of their skin or their ethnic group or religion. A contemporary spectator would consequently perceive that in their visualization, correctly, Shakespeare has made an attempt to send out an anti-racist point (The Racism in Othello, p. 1). Considering the fact that there was no real reason for Iago to hate Othello, he starts inventing novel reasons to disgust Othello. He comes up with the idea in his own brain that his wife is cheating on him with Othello. Even as this is perceptibly fallacious, it makes it easier for Iago to have a reason to loathe Othello for reasons other than his skin. His annoyance is fairly understandable when he comes out with the declaration â€Å"hell and night / must bring this monstrous birth to the world’s light† (Shakespeare, lines 397-98). This outburst does not only demonstrate Iago’s disdain for Othello, it obviously illustrates the satirical switching of issues to the matter of color once again (Racism in Othello, p. 1). Conclusion In the light of the above discussion we can hereby culminate that Othello is a play written by Shakespeare in which we see how a man full of courage and bravery is tricked upon by the villain of the play. Racial discrimination is a theme that is very prevalent in the play and tells us of how outsiders in the Elizabethan times were treated.