Marketing Research Essay Example | Topics and Well Written Essays - 3000 words - 3

Marketing Research - Essay Example According to McNamara, C (2008), marketing analysis is carried out by an organization or business venture in order to gauge the market niche. To Hunt, N & Tyrrell S (2004), marketing is all about advertising the products one has, enhancing public relations and efficient customer service. Effective marketing of products generally depends on many aspects ranging from security, trust, usability of the product, its appearance and its ability to satisfy customer requirements. The kind of business one is doing does not matter, the first thing to consider is the nature of products and services which you plan to offer your targeted customers and the best way to market it to them (Field, A 2009). Each and every business needs a marketing plan which is reliable and attainable. Customer trust is built through; Products need to be test-retested to ensure security of the consumers. Side effects and other negative perceptions by customers drive them away (James, T.F Et al. 2001). Again, if a product is not easy to use, then continuity is impossible. According to Morris, C (2008), gender is an important aspect in marketing since some forms of marketing suits females while others are meant for males. In order to ascertain this, a random sample will be selected from the database given and a new one will be developed based on the selected sample. Random sampling, stratified sampling and cluster sampling are some of the methods used to sample data. Random sampling is used in case the database to be used is made up of homogenous data; data with same character traits and the elements are selected randomly from the entire database. On the other hand, stratified sampling is used when the database is heterogeneous. In this case, elements with the same character traits are put together and then a random sample is selected. The different data groups are then combined to for the stratified sample. This sampling technique will be used in this case. Lastly, cluster sampling is the